Best Practices

Crafting a Tech-Driven Taproom with GoTab's Brewery POS

In an industry steeped in tradition, the craft brewery scene is witnessing a technological revolution that's reshaping how we experience the age-old art of brewing. Embracing the synergy between tradition and innovation, a Tech-Driven Taproom powered by GoTab is redefining what it means to enjoy a brew. This marks a new era in technology and timeless craft, where your brewery becomes a hub of seamless experiences, shared moments, and personalized connections.

Mobile Ordering and Payment

Gone are the days of waiting in line for a pint. In the era of mobile ordering, guests are at the helm of their experience. With GoTab's frictionless, guest-centric ordering and payment technology, patrons can explore your offerings, place their orders, and settle payments directly from their smartphones, all without having to download an app.  No more waving for the bartender's attention; your customers can relish the flavors you've perfected, all at their own pace. 

Easy Tab- Sharing, Splitting, and Serving with Ease

If a mobile-only approach doesn't align with your preferences, consider embracing the innovative hybrid service model that seamlessly merges tradition and innovation. Easy Tab allows just that, a solution that empowers you to effortlessly accommodate diverse guest preferences. With just a tap of a card and a phone number, all the essential guest information is readily accessible, allowing servers/bartenders to manage tabs and take orders, but also granting guests the freedom to explore your property and place orders from anywhere that suits their convenience.

Whether implemented within a hybrid service or mobile ordering framework, Easy Tab enables guests to seamlessly split tabs, share items, allocate payments, and enjoy each other's company without requiring intervention from a server. It's the epitome of flexibility, enhancing social interactions and fostering memorable moments for your patrons.

 Your staff's role shifts from mundane transactions to crafting extraordinary guest experiences. They have the autonomy to curate personalized recommendations, promote premium offerings, and lay the foundation for nurturing loyal, repeat customers.

Brewery Loyalty Programs

Loyalty programs offer a unique opportunity to foster loyalty amongst guests. They provide opportunities to gather valuable customer data and keep guests informed about new releases, local events, and promotions.  Breweries can gain a competitive edge by understanding consumer preferences, historical spending habits, and return rates. This data empowers breweries to tailor their offerings and promotions to individual customers, thus enhancing the overall customer experience to meet their consumption habits. With GoTab, personalized emails and texts can be sent to guests that resonate at the right moments and draw guests to your business.

Customers appreciate being acknowledged and rewarded for their loyalty, as it is another touchpoint for a business to interact with the customer.  By offering points that translate into tangible benefits, such as discounts or free merchandise, breweries can incentivize customers to continue patronizing their establishment.

RFID Technology

Imagine a seamless tab experience that aligns with self-pour beverage walls. With GoTab's RFID technology, guests can link their credit cards to branded RFID key cards, creating a running tab as they explore diverse offerings. As their visit concludes, instead of waiting for manual tab closures, patrons simply drop their RFID cards into a designated bucket at the exit and receive a receipt via text. Ideal for groups, families, and the curious connoisseur, it's a touch of convenience for a more immersive taproom adventure.

As the world of brewing evolves, the Tech-Driven Taproom paves the way for memorable experiences that honor tradition while embracing innovation. With GoTab as your partner, your brewery isn't just a place to enjoy a drink; it's a destination where patrons embark on a journey of flavors, connections, and discovery.

Request a demo today and learn about GoTab’s Solutions for Full Service Breweries and Taprooms

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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