Best Practices

Elevating Bleisure Travel with GoTab's Hotel POS

In the dynamic world of travel, where schedules often blur the lines between business and leisure, a new trend is taking the hospitality industry by storm: bleisure travel. Short for "business" and "leisure," bleisure travel reflects the modern traveler's desire to balance work obligations with moments of relaxation and exploration. To cater to this growing segment of guests, hotels are seeking innovative solutions to ensure that the bleisure experience is nothing short of extraordinary. At the forefront of this transformation is GoTab, providing cutting-edge Hotel & Resort POS (Point of Sale) solutions that seamlessly weave the threads of business and leisure into a delightful tapestry of modern hospitality.

A Dual-Purpose Journey

Bleisure travelers are, by nature, an eclectic group. Their journeys often combine the boardroom with the tourist hotspots, laptop bags with hiking boots, and work meetings with sightseeing tours. This hybrid travel style demands flexibility and efficiency to adapt to ever-changing schedules and preferences. GoTab, with its versatile Hotel POS solution, is rising to the occasion by offering a streamlined approach to ensure a seamless experience for bleisure guests.

The heart of bleisure travel lies in balance. That's why GoTab's systems are designed to give your guests the freedom to make the most of every moment. Whether they're in the boardroom or heading back from the beach, our solutions empower them to manage their time efficiently. With mobile ordering and payment capabilities, guests can grab a quick coffee on the way to a meeting, pre-order lunch while sightseeing, or even enjoy room service without the hassle of waiting. It's about giving guests control over their time, enhancing their productivity, and allowing them to revel in leisure at their convenience.

The Power of First-Party Data

First-party data is the information collected directly from guests during their interactions with a hotel. It's a treasure trove of insights that includes dining habits, preferred cuisines, dining times, and more. This data isn't just a collection of statistics; it represents the unique preferences and behaviors of each guest. With GoTab, hotels get access to first-party guest ordering data, including feedback of visits, room for comments, and dining preferences.

Imagine knowing that a particular guest prefers a hearty breakfast every morning, enjoys vegetarian options, and dines late in the evening. Armed with this knowledge, a hotel can ensure that the guest's breakfast is ready on time, offer a personalized menu tailored to their dietary preferences, and extend dining hours to accommodate their schedule. This level of attention to detail elevates the bleisure guest experience from ordinary to extraordinary.

Smooth Payment Processing

The synergy between business and leisure travel is best encapsulated in efficient payment processing. GoTab offers guests the convenience of settling their bills at their leisure, wherever they are. With GoTab, they have easy access to receipts for business expenses and leisure activities at the touch of a button. Whether it's late- night room service or booking a spa treatment for personal relaxation, our POS streamlines the payment process to add value to their stay, all while seamlessly connecting to your PMS.

The Easy Tab Advantage

One of the standout features of GoTab is "Easy Tab." This innovative capability empowers servers to create tabs using handheld devices. Guests receive a text notification containing a secure link to their tab. They can open it directly on their smartphones, enabling them to view their orders, settle payments, and continue ordering, all without needing to download an app or scan QR codes. This level of convenience ensures that guests can transition between business and leisure activities effortlessly while your staff can focus on providing hospitality.

Data-Driven Insights

Understanding guest preferences and behavior is vital in the hospitality industry, especially when catering to bleisure travelers. GoTab offers robust analytics and reporting tools that allow hoteliers to access data on sales, order trends, and guest preferences. This information guides decisions on enhancing offerings and marketing strategies, ensuring guests are engaged and delighted throughout their stay.

In the realm of bleisure travel, where the boundaries between business and leisure are fluid, GoTab's Hotel POS solutions are the perfect companion. By adapting to the ever-changing needs of bleisure travelers, we empower them to achieve a harmonious blend of work and leisure. It's an evolution in hospitality, where GoTab takes the dual-purpose journey to new heights, ensuring that the bleisure travel experience is as efficient as it is enjoyable. 

Request a demo today to learn more about GoTab's Hotel & Resort POS and how it can optimize your operations, boost revenue, and enhance the guest experience.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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