From Tap to Table- How GoTab's Mobile Ordering Reshapes Brewery Visits
Long gone are the days of patrons queuing up at the bar, trying to grab the attention of a busy bartender, or waiting anxiously for their next round. GoTab's Brewery POS enables guests to effortlessly place their orders right from their smartphones. Whether they're sitting at a table, lounging on the patio, or enjoying live music, ordering a pint has never been easier. This streamlined approach ensures that patrons spend more time savoring their favorite brews and engaging in conversation, all while reducing wait times and potential service bottlenecks.
Long gone are the days of patrons queuing up at the bar, trying to grab the attention of a busy bartender, or waiting anxiously for their next round. GoTab's Brewery POS enables guests to effortlessly place their orders right from their smartphones. Whether they're sitting at a table, lounging on the patio, or enjoying live music, ordering a pint has never been easier. This streamlined approach ensures that patrons spend more time savoring their favorite brews and engaging in conversation, all while reducing wait times and potential service bottlenecks.
Shared Tabs
With GoTab’s exclusive shared tab feature, we've revolutionized the guest experience. Your guests no longer have to worry about bothering your staff when it comes to ordering on different tabs, splitting checks, or awkwardly asking friends for payment.
Your patrons can effortlessly split items, share tabs, divide the bill by a specific dollar amount, or even by the number of people in their group—all of this, seamlessly executed from the convenience of their mobile devices. No more waiting around or trying to flag down a busy server. It's a new level of convenience that enhances the overall guest experience.
This automation of what used to be mundane and time-consuming processes isn't just about simplifying tasks. It's about empowering your staff to concentrate on what truly matters: delivering exceptional hospitality that elevates every visit. Your team can focus on creating memorable moments, ensuring that every guest leaves with a smile, knowing they've had not just a meal or a drink, but a fantastic and hassle-free experience that keeps them coming back for more.
Real-Time Communication
At your brewery, ensuring seamless communication between the front of house (FOH) and back of house (BOH) is crucial. GoTab takes this aspect of brewery management to the next level. Through our KDS Kitchen Display System, your BOH staff can communicate directly with servers and bartenders, ensuring that orders are prepared to perfection and delivered promptly to guests. It's a harmonious dance between FOH and BOH, resulting in a smooth and satisfying guest experience.
Harnessing First-Party Data
Listening to your patrons is not just about being attentive during their visits; it's also about understanding their preferences for future interactions. With GoTab's Mobile Ordering, guests provide feedback right after placing their orders. This immediate input is a goldmine of first-party data, allowing you to make informed decisions promptly.
High ratings and positive comments can also prompt satisfied guests to share their experiences on social media platforms and review websites. This user-generated content not only amplifies your brewery's online presence but also acts as authentic endorsements that resonate with potential patrons.
GoTab empowers your brewery to deliver an even more exceptional experience and build lasting relationships with your patrons. It's not just about serving great beer; it's about tailoring every aspect of the brewery visit to meet your guests' expectations. With GoTab, each interaction becomes an opportunity to create unforgettable moments.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
.webp)
