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GoTab and NYU Jonathan M. Tisch Center of Hospitality Innovation Hub Join Forces to Propel Future Innovators in the Hospitality Industry

GoTab and NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub Experiential Learning Lab Join Forces to Propel Future Innovators in the Hospitality Industry

ARLINGTON, Va. – February 20, 2024- GoTab, a leading provider of innovative restaurant technology solutions, is excited to announce a groundbreaking collaboration with the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality Innovation Hub Experiential Learning Lab (HI Hub Lab). The NYU SPS Tisch Center HI Hub Lab, known for fostering technology-enabled learning and creative projects in the hospitality industry, provides state-of-the-art facilities for students, faculty, and hospitality technology community to learn and grow.

This collaboration extends GoTab’s commitment to elevating hospitality and educating future hospitality leaders by offering the full range of its cutting-edge restaurant technology to the HI Hub Lab. This includes GoTab’s Point of Sale (POS) system, Pocket POS, and KDS Kitchen Display System. GoTab is dedicated to providing comprehensive training, specialized branded NYU menus, and hands-on experience, allowing students to immerse themselves in technologies reshaping hospitality and apply them in real-life scenarios.

“Our goal is to equip students with precise knowledge and expertise, enabling them to thrive in the competitive hospitality field and secure successful careers post-graduation. In addition to technology integration, GoTab has actively engaged with both graduate and undergraduate courses through guest lectures, live demonstrations, insightful marketing presentations, and practical technology applications, says Patricia Mejia, chief marketing officer of GoTab

This semester, GoTab is taking an extra step by collaborating with the Master's program courses, specifically their capstone project. This collaboration has opened doors to valuable research opportunities and initiatives. GoTab meets weekly with student groups to discuss the project, share findings, and provide industry insights to the next generation of hospitality leaders.

Vanja Bogicevic, Ph.D., clinical assistant professor and Director of the Tisch Center HI Hub Lab at NYU, expressed excitement about the collaboration, stating, “The HI Hub Lab is thrilled to collaborate with GoTab on providing our students with hands-on training and experience using the latest innovations in restaurant technologies. This collaboration is a unique opportunity to empower students interested in restaurant entrepreneurship to learn from real-world technology solutions and apply their creativity and problem-solving skills to transform restaurant operations.”

The collaboration between GoTab and the NYU SPS Tisch Center signifies a powerful alliance aimed at shaping the future of the hospitality industry through education, innovation, and hands-on experience. As both organizations continue to explore new avenues together, the impact on the next generation of hospitality leaders is poised to be transformative.

About the NYU SPS Jonathan M. Tisch Center of Hospitality

The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating close to 30 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields.

Through its undergraduate degree in hotel and tourism management, its graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it serves. The state-of-the-art facilities offer students, start-ups, established industry partners, and investors opportunities to learn, discover, innovate, and invest.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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