GoTab Commemorates Two Year “Order”-versary at Caboose Commons
GoTab celebrates two years of service with Caboose Commons. Learn about our best features for breweries and for guests.
On October 20, we held our very first “order-versary” at our longest-standing customer, Caboose Brewing Company. GoTab hosted a diverse group of staff, media and best of all, loyal Caboose consumers for a socially-distanced evening of food, friends and feedback. Our guests showed up to tell us how they feel about GoTab and they did not disappoint.
Many breweries have a unique problem. They have large indoor and outdoor spaces that can be hard to staff and service. Prior to COVID, long order lines were the norm. Guests were used to waiting. Servers worked behind the bar. It was not only inefficient. No one was very happy.
What Breweries Want from Their Ordering Systems
Breweries want to increase average covers and improve their guest experience. Guests want to order and have their beers show up without having to wait in line. Caboose Commons worked with GoTab to address these needs. As a result, we’re now working with some of the most successful breweries in the nation, such as Ballast Point, Firestone Walker, and Stone Brewing to deliver that solution. They are operating successfully, in spite of the challenges the hospitality industry is facing, and their guests are enjoying better, more satisfying, dining experiences.
Through the pandemic, in order to stay open, many breweries had to dramatically reduce their available square footage indoors. In some cases, they had to create new outdoor dining spaces. They had to reduce operating costs and generate more revenue from every available seat.
Fortunately, Caboose Brewing worked with GoTab to tailor the platform to these very challenges.
Most Popular GoTab Features for Guests
It was cool that we could divide the tab on our own instead of having to pay each other back after or making the server split the bill which usually takes a long time. And we could leave when we wanted which was weird. I felt like I was sneaking out but we already paid!
Caboose Guest
The system they had prior you had to close out the tab and it drove me nuts. The fact that you’re able to open a tab and leave it open is really nice.
Caboose Guest
It’s nice that I don’t have to get up to order, especially right now. I don't have to go to get in line to order food or go to a crowded bar to order a drink, it’s so much easier to just do it from my phone.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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