Beyond Contactless Ordering & Payment for Hospitality

Restaurant commerce platform unveils competitive pricing, new features, and integrations

On the eve of celebrating its second anniversary with its longest-standing customer Caboose Brewing Company, restaurant commerce platform GoTab, Inc. reveals new integrations and innovative features. The integrations & features provide operators with actionable data, as well as smart, adaptable and easy-to-use tools for optimal business operations. 

GoTab differentiates itself by a set of distinctive features created around the proprietary tab functions. The platform also offers a clear pricing advantage over other existing technology for hospitality operators. 

Pricing Advantage

The GoTab system is an integrated or stand-alone service that requires minimal setup and a nominal per transaction percentage. This provides high-touch hospitality without the high-end price tag. A full cloud-based system, it requires no additional hardware, software or support costs. GoTab works seamlessly for takeout and delivery service, providing the same ease and convenience as in-venue dining. GoTab currently offers some of the lowest base pricing in the industry. They will unveil even lower pricing in early 2021 with processing fees down to 2.5% + .25¢ per transaction.

Contactless Menu

Since the launch of contactless ordering in 2018, GoTab has set a new standard in contactless menu management for operators. GoTab operators actively edit menus in real-time, 86 food via the Kitchen Display System, and easily control digital menu displays. Operators create master menus, use GoTags for food filtering, and create sub-menus for delivery/takeout, in-room ordering, etc. Just in time for the holiday season, GoTab will offer fixed duration menus, which operators can leverage to promote and offer special food offerings for a set window of time (i.e. Thanksgiving, Christmas, Hanukkah, etc.).

Kitchen Display System for Smarter Operations

GoTab displays scheduled orders with timers on operators’ KDS. GoTab’s KDS will display scheduled orders and indicate their lead time so staff knows when to start preparing an order. They can easily 86 ingredients or menu items, which will automatically (and in real-time) update all of the published menus. It will also notify guests and allow them to communicate with the kitchen via two-way SMS text communications. GoTab’s KDS keeps guests informed and allows the kitchen to communicate with customers. It also means operators can respond to guest feedback in real-time. This means they can clarify orders or update customers on their order status quickly and efficiently. 

Delivery & Postmates Integration

With GoTab’s virtual deployment, operators are able to quickly set up takeout and delivery. Native GoTab features provide an efficient new model for operators to effectively serve their customers. They include: geofencing of delivery areas through Google Maps API, support for unlimited delivery addresses on customer profiles, delivery address verification through Google Maps API, route optimization for drivers by time or distance, and printed packing slip generator. GoTab also delivers a messaging interface for drivers to contact customers on their delivery route.

The integration with Postmates helps operators support food delivery without taking on the financial costs of third-party ordering. GoTab seamlessly integrates delivery couriers to first-party ordering. This opens new revenue channels for operators while satisfying customers willing to pay for the convenience of delivery. 

Easier Tip Pooling & Labor Management Capabilities

With the GoTab/7shifts integration, hospitality operators can access a single view of real-time sales and labor data. The integration displays labor costs vs. sales allowing operators to manage staffing and review labor KPIs. Operators can merge tip data from GoTab with 7shifts clock-in data to calculate payroll and tip distribution. 

Venue Space Optimization

Hospitality venues are juggling new traffic patterns. Operators want to offer a compelling dining experience optimized for speed and efficiency. With contactless ordering and payment, they are rethinking the placement of tables and QR codes, using a logical pattern.

GoTab makes this process easier and allows them to organize their menus based on the physical layout of their space. They can consider the time-of-day to build their food and beverage offerings. For instance, GoTab allows operators to offer a simplified menu on the patio, at the bar or during slower periods of the day when staff counts are low. 

Outstanding Customer Service

With hundreds of accounts across 35 states, GoTab is quickly becoming a sought-after technology partner among hospitality operators. In addition, GoTab ’s responsiveness and flexibility are what sets it apart. The team listens and constantly deploys system modifications and customizations to support new channels and operators’ specific needs.

These guys are flipping amazing! Love them. So helpful and patient and kind and competent. Let me stress the competent part.

Mary Carter, Hospitality Consultant, The Park at 14th

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. GoTab uniquely allows patrons to order and pay through a server (without a smartphone), or order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile point-of-sale (POS), contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get industry-leading features and actionable data that can be rapidly deployed and adapted to their unique requirements for dramatically reduced costs. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in over 35 U.S. states. Learn more at https://about.gotab.io/en