Beyond Contactless Ordering & Payment for Hospitality

Restaurant commerce platform unveils competitive pricing, new features, and integrations

On the eve of celebrating its second anniversary with its longest-standing customer Caboose Brewing Company, restaurant commerce platform GoTab, Inc. reveals new integrations and innovative features. The integrations & features provide operators with actionable data, as well as smart, adaptable and easy-to-use tools for optimal business operations. 

GoTab differentiates itself by a set of distinctive features created around the proprietary tab functions. The platform also offers a clear pricing advantage over other existing technology for hospitality operators. 

Pricing Advantage

The GoTab system is an integrated or stand-alone service that requires minimal setup and a nominal per transaction percentage. This provides high-touch hospitality without the high-end price tag. A full cloud-based system, it requires no additional hardware, software or support costs. GoTab works seamlessly for takeout and delivery service, providing the same ease and convenience as in-venue dining. GoTab currently offers some of the lowest base pricing in the industry. They will unveil even lower pricing in early 2021 with processing fees down to 2.5% + .25¢ per transaction.

Contactless Menu

Since the launch of contactless ordering in 2018, GoTab has set a new standard in contactless menu management for operators. GoTab operators actively edit menus in real-time, 86 food via the Kitchen Display System, and easily control digital menu displays. Operators create master menus, use GoTags for food filtering, and create sub-menus for delivery/takeout, in-room ordering, etc. Just in time for the holiday season, GoTab will offer fixed duration menus, which operators can leverage to promote and offer special food offerings for a set window of time (i.e. Thanksgiving, Christmas, Hanukkah, etc.).

Kitchen Display System for Smarter Operations

GoTab displays scheduled orders with timers on operators’ KDS. GoTab’s KDS will display scheduled orders and indicate their lead time so staff knows when to start preparing an order. They can easily 86 ingredients or menu items, which will automatically (and in real-time) update all of the published menus. It will also notify guests and allow them to communicate with the kitchen via two-way SMS text communications. GoTab’s KDS keeps guests informed and allows the kitchen to communicate with customers. It also means operators can respond to guest feedback in real-time. This means they can clarify orders or update customers on their order status quickly and efficiently. 

Delivery & Postmates Integration

With GoTab’s virtual deployment, operators are able to quickly set up takeout and delivery. Native GoTab features provide an efficient new model for operators to effectively serve their customers. They include: geofencing of delivery areas through Google Maps API, support for unlimited delivery addresses on customer profiles, delivery address verification through Google Maps API, route optimization for drivers by time or distance, and printed packing slip generator. GoTab also delivers a messaging interface for drivers to contact customers on their delivery route.

The integration with Postmates helps operators support food delivery without taking on the financial costs of third-party ordering. GoTab seamlessly integrates delivery couriers to first-party ordering. This opens new revenue channels for operators while satisfying customers willing to pay for the convenience of delivery. 

Easier Tip Pooling & Labor Management Capabilities

With the GoTab/7shifts integration, hospitality operators can access a single view of real-time sales and labor data. The integration displays labor costs vs. sales allowing operators to manage staffing and review labor KPIs. Operators can merge tip data from GoTab with 7shifts clock-in data to calculate payroll and tip distribution. 

Venue Space Optimization

Hospitality venues are juggling new traffic patterns. Operators want to offer a compelling dining experience optimized for speed and efficiency. With contactless ordering and payment, they are rethinking the placement of tables and QR codes, using a logical pattern.

GoTab makes this process easier and allows them to organize their menus based on the physical layout of their space. They can consider the time-of-day to build their food and beverage offerings. For instance, GoTab allows operators to offer a simplified menu on the patio, at the bar or during slower periods of the day when staff counts are low. 

Outstanding Customer Service

With hundreds of accounts across 35 states, GoTab is quickly becoming a sought-after technology partner among hospitality operators. In addition, GoTab ’s responsiveness and flexibility are what sets it apart. The team listens and constantly deploys system modifications and customizations to support new channels and operators’ specific needs.

These guys are flipping amazing! Love them. So helpful and patient and kind and competent. Let me stress the competent part.

Mary Carter, Hospitality Consultant, The Park at 14th

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. GoTab uniquely allows patrons to order and pay through a server (without a smartphone), or order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile point-of-sale (POS), contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get industry-leading features and actionable data that can be rapidly deployed and adapted to their unique requirements for dramatically reduced costs. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in over 35 U.S. states. Learn more at


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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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