Latest
/
Press Releases

‍GoTab Selected as Exclusive POS Provider for Hoppin’ Brands' Growing Franchise Network

GoTab Selected as Exclusive POS Provider for Hoppin’ Brands' Growing Franchise Network

ARLINGTON, Va – GoTab, a leading point-of-sale (POS) platform in restaurant commerce technology, today announced a strategic partnership with Hoppin’ Brands, a pioneer in self-serve bar experiences and franchise development across the United States. Hoppin’ Brands is known for its innovative self-serve taprooms that feature PourMyBeer (PMB) self-pour walls, which integrate seamlessly with GoTab to deliver a cohesive and elevated guest experience.

The Charlotte, North Carolina-based Hoppin’ Brands is one of the hottest high-tech taproom concepts in the world. The company was founded with the vision of revolutionizing the bar industry by eliminating long lines, reducing product waste, speeding up service, and increasing profitability. Hoppin’ uses self-serve technology linked to a wristband connected to a debit or credit card. The wristband is pre-loaded with an amount for two or three drinks, and the cost is determined by the ounce. 

GoTab recognized Hoppin' Brands as an ideal partner for its shared commitment to enhancing operational efficiency and delivering exceptional guest experiences.

“We’re proud to partner with Hoppin’ Brands as they continue to innovate the self-serve bar experience nationwide,” said Tim McLaughlin, Co-Founder and CEO of GoTab. “GoTab’s adaptable platform and robust integrations provide the operational agility Hoppin’ Brands needs to create truly memorable guest experiences while streamlining and scaling their operations.”

Hoppin’ Brands has three established locations with five franchises in progress. The company has selected GoTab as its exclusive POS solution for all current and upcoming venues. 

Hoppin’ Brands made the switch from its previous provider to GoTab for its advanced POS functionality and operational efficiency. A key factor in this decision was GoTab’s automated royalty feature, which streamlines royalty tracking and collection from franchisees, significantly reducing administrative overhead. 

The seamless integration with PourMyBeer enhances Hoppin’s self-serve model, allowing for real-time tap management and simplified tab closures, which creates a frictionless experience for guests.

Additionally, GoTab’s Insufficient Funds Protection and auto-closing tabs with default tips provide an extra layer of security and operational efficiency. These features help ensure that franchisees can operate smoothly while maximizing profitability.

"We needed a POS platform that could support our unique self-serve model while offering comprehensive operational features tailored to the needs of our franchisees,” said a spokesperson from Hoppin. “GoTab’s advanced features and seamless PourMyBeer integration provide the perfect foundation to help us expand and scale efficiently.”

With GoTab as their Point Of Sale platform, Hoppin’ Brands is positioned to set a new standard for the self-serve bar industry as they continue to grow.

“This has been an exciting year of growth for GoTab as we continue to expand our partnerships and reach new markets,” said Tim McLaughlin, CEO and Co-Founder of GoTab. “We’re thrilled to be at the forefront of innovation in the hospitality industry, and our collaboration with Hoppin’ Brands is a key part of our vision for the future. We look forward to supporting their expansion and delivering cutting-edge solutions that drive efficiency and enhance the guest experience across all their locations.”

For more information, explore GoTab’s Point of Sale features and request a demo today.

Visit Hoppin’ Brands to learn more about future expansions and franchising opportunities. 

About GoTab
GoTab, Inc. is more than a Point-of-Sale (POS) for hospitality businesses. The platform helps restaurants, breweries, food halls, hotels, and other venues improve the guest experience and address substantial inefficiencies that continue to plague the hospitality and retail industry. Featuring a sophisticated POS that can optionally integrate with other popular POS and property management systems (PMS), GoTab also includes a Handheld POS & robust bar and kitchen display system (KDS) with integrated two-way messaging to optimize operations and delivery. Founded in 2016, GoTab processes over $500M in gross merchandise value (GMV) annually with operations across 39 U.S. states, Canada and growing. For more information, request a demo or learn more at https://gotab.com/.

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo