Best Practices

How GoTab Optimizes Festival F&B with Seamless POS Solutions

In the vibrant world of festivals, the beating heart lies in the collective joy of celebration, music, and camaraderie. An essential component of this cultural tapestry is the diverse and delectable food and beverage (F&B) offerings that punctuate the festival landscape. Enter GoTab, a trailblazer in restaurant technology solutions, reshaping the festival experience by introducing a seamless ordering system.

‍The Festival F&B Landscape

Festivals, by nature, are a sensory feast, encompassing a kaleidoscope of culinary delights. From artisanal creations to inventive beverage blends, the F&B landscape is as diverse as the festivals themselves. However, the traditional challenges of long queues and cash transactions often hinder the full enjoyment of these culinary adventures. GoTab emerges as a catalyst for change, redefining the festival F&B landscape and offering a symbiotic relationship between vendors and festival-goers.

‍The GoTab Advantage

GoTab's foray into festivals introduces a paradigm shift through contactless ordering. A simple scan of a QR code opens up a virtual menu on festival-goers' smartphones, eliminating the need for physical menus and reducing contact points. Seamless ordering and secure, cashless transactions redefine convenience for attendees. For vendors, equipped with GoTab, the advantages are manifold. An efficient ordering system streamlines the process, minimizing errors and ensuring swift and satisfying experiences for attendees. Integration with point-of-sale (POS) systems enhances synchronization, creating a seamless journey from order placement to fulfillment. The anxiety of waiting in line dissipates as GoTab provides real-time updates on order status. Push notifications keep festival-goers informed about the progress of their orders, allowing them to stay engaged with the festivities instead of standing in queues.

‍Enhancing the Festival Experience

As festivals evolve in the digital age, the infusion of innovative technologies like GoTab ensures that the essence of celebration, community, and unforgettable moments remains intact. By seamlessly integrating into the intricate fabric of festival F&B, GoTab stands as a beacon, guiding us toward a future where ordering becomes as harmonious as the festivals themselves. The revolution has begun, and with GoTab, the festival experience has never been more enchanting.

‍Fostering Loyalty and Exclusive Experiences

In the dynamic realm of festivals, cultivating a sense of loyalty among attendees is paramount for both vendors and organizers. GoTab goes beyond the transactional aspect of F&B by introducing innovative features that encourage repeat engagement and reward festival-goers for their loyalty. With GoTab's loyalty program, attendees can earn points with every purchase, unlocking exclusive perks, discounts, or even access to limited-edition festival merchandise.

Moreover, GoTab enhances the festival experience by providing vendors with tools to create private menus and special offers. Through personalized QR codes, vendors can offer exclusive items to select groups, rewarding loyalty and fostering a sense of exclusivity among dedicated festival-goers. This not only adds a layer of excitement to the F&B experience but also establishes a unique bond between vendors and their most devoted patrons.

By seamlessly integrating loyalty programs and private menu access into the festival landscape, GoTab transforms the F&B journey into a personalized and rewarding adventure. Attendees become not just customers but valued participants in the vibrant tapestry of the festival, creating memories that extend beyond the event itself.

Explore our features for Festivals & Events and request a demo today!

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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