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Elevating the Food Hall Experience with GoTab

Gone are the days when food hall patrons had to elbow their way through crowds to order, or play the "wave down a server" game. With GoTab's Food Hall POS, ordering from multiple vendors has never been easier—or more seamless. Whether they're enjoying sushi from one stall, tacos from another, or cocktails from the bar, guests can order from all their favorite spots, right from their smartphones. Whether seated, standing, or just doing a victory lap of the hall, the process is smooth and quick, meaning more time for bites and less time for waiting.

Multi-Vendor Ordering

At a food hall, variety is the spice of life. And with GoTab’s multi-vendor ordering feature, patrons can build their dream meal from multiple vendors without ever standing in line. They browse, order, and pay in one streamlined experience—and yes, even from different vendors! The orders are automatically routed to the correct kitchens or bars through our Kitchen Display System (KDS), so the ramen stand isn’t worrying about the cocktail someone ordered at the bar. Each vendor gets their orders directly, ready to prep and serve without a hiccup.

Plus, this level of automation lets the whole hall run like a well-oiled machine. Less confusion, faster service, and fewer hangry customers pacing the floor.

Less Paperwork, More Profits

Managing multiple vendors can be a financial juggling act for food hall operators. But with GoTab’s automatic tenant remittance feature, we’ve turned that circus act into a stroll in the park. Vendor sales are tracked automatically, and at the end of the day, rent and fees are remitted directly, with no manual calculations or spreadsheets in sight. All you have to do is sit back and watch your tenant relationships flourish. No need for awkward bill chases or accounting headaches—GoTab handles the math, so you can handle the good stuff, like growing your business.

The Foodie Friend’s Best Ally

GoTab’s shared tab feature is perfect for food halls where diners roam between vendors with friends, family, or colleagues. Guests can start a tab, order from multiple vendors, and split it by item, person, or dollar amount—all from their phones. No more interrupting conversations or flagging down staff to manage payments. Just scan, order, eat, and repeat. When it’s time to settle up, splitting the bill is a breeze, and everyone can pay their share without a single awkward Venmo request.

Real-Time Communication via Two-Way Texting

Communication is key—especially when vendors and customers are spread out across a vast food hall. GoTab’s two-way text communication allows vendors and customers to stay connected in real time. Need a status update on those handmade dumplings? The vendor can shoot a quick message right to the guest's phone. It's like having a personal concierge for your food experience, ensuring everyone knows when their food is hot, fresh, and ready for pick-up.

Harnessing First-Party Data to Boost Sales

GoTab’s Food Hall POS doesn’t just simplify operations; it gives you powerful insights through first-party data. As patrons order, we collect valuable feedback, letting you know exactly what dishes hit the mark. Use this data to fine-tune menus, boost sales, and encourage repeat visits. Plus, happy customers are more likely to rave about their experience online, turning your food hall into a must-visit destination.

With GoTab’s robust features, you can optimize every facet of your food hall’s operations, ensuring smooth service, happy vendors, and satisfied guests. It’s more than just a POS—it’s the secret sauce for food hall success.

Check out our Food Hall POS features and request a demo today!

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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