There are many changes that can be made to prepare your brewery for the summer, read more to find out!
As summer is getting ready to heat up, you should be looking to prepare your establishment for patrons who are looking for amazing vibes as well as food and drinks to cool them off. There are many changes that can be made to prepare your brewery for the summer.
Setting Up Outside areas
One of the biggest reasons people don’t go to bars in the summer is because they want to sit outside, enjoy their drinks, and have some fun partaking in outdoor activities. Who wants to sit indoors when the weather is beautiful? Providing your customers with an outdoor patio allows them to enjoy your brewery while still being outdoors! No need for a bar or bartenders outside, just a nice area where people can sit, relax, and order food and drinks from your establishment.1
Revamping Your Menu
Consider switching some of your drinks to more seasonal, summer offerings. Summer beer styles to consider adding to your menu include:3
Fruit: Summer is a great time for fruit beers, especially ones that are light and crisp. Fruit is refreshing and sweet, making it go down super easy!
Sour: Sour beer has a puckery, acidic, and tart taste. Just because the name includes sour doesn't mean they aren't fruity and light!
Wheat: Wheat beer and fruit beer go hand in hand. Wheat beers have a hazy, spice flavor, but never heavy. Sometimes they are served with a slice of citrus!
Hazy IPA: They are the perfect beverage to sip on while in the sun because they are packed with fruit and citrus flavors, are smooth, and soft bodied.
Pale and Hoppy: Pale ales and their hoppier cousins come in several varieties, some of them being the perfect pairing for summer!
Classic Pilsner: Classic Pilsner beers are light, not overly hoppy, and very refreshing.
You can get your staff excited about your seasonal offerings by keeping them educated.2 Provide your employees with a few main selling points and a small tasting for each product so they can help customers make the right choice when choosing their drink.
With GoTab, you have the ability to create different menus within your main menu. For example, you can create a menu solely for the summer season with limited time items.
GoTab’s brewery POS solution allows you to customize how your digital menu displays and supports full eCommerce capabilities. You should be able to provide your own branding, photography, and multimedia to make your menu pop. This includes:
Add and adjust categories, schedules, images and order of the menu
Enable, disable, or 86 items on demand
Customize menu(s) by “zone” or on premise location; i.e., patio, dining room, bar, etc.
Event Ideas
Hosting an event for your brewery is a great way to increase reach, drive sales, and create lifelong connections with your customers. Possible events for your brewery include:
A Starry Night where you can play out of this world music, sit under the stars, and be surrounded by twinkly lights. Allow your guests to sit back, relax, enjoy a drink, and look at the starry sky.
Host a sporting event watch party where you can offer game-day specials and a themed menu to bring in fans and enjoy the atmosphere. 3
Host a music event- reach out to local bands and musicians or host an open mic night! Supporting local artists brings a sense of community, plus people might have the chance to see their favorite artist at your brewery.1
Now that your brewery is set up for the summer, it's important to let your guests know! It is essential that you utilize social media to promote different events, summer drinks, and your outdoor set up to let everyone know you are an option for a summer hangout! Include banners and flyers inside your establishment, reminding people there is an outdoor option.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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