How Union 32 CraftHouse Tapped Innovation with GoTab
In 2017, Union 32 CraftHouse emerged as a trailblazer in Minnesota's craft beer landscape, introducing the state's first self-pour beer wall. Focused exclusively on showcasing local craft brews, Union 32 CraftHouse earned its name from Minnesota's position as the 32nd state
Overview
How Union 32 CraftHouse Tapped Innovation with GoTab
In 2017, Union 32 CraftHouse emerged as a trailblazer in Minnesota's craft beer landscape, introducing the state's first self-pour beer wall. Focused exclusively on showcasing local craft brews, Union 32 CraftHouse earned its name from Minnesota's position as the 32nd state. Since then, it has become renowned for its commitment to excellence in craft beer and pioneering hospitality experiences, boasting a diverse range of offerings including brewpub delights, a welcoming dog-friendly patio, and a vibrant event space hosting trivia nights, board game gatherings, and more.
The Situation
Union 32 faced operational challenges due to the management of distinct systems for beer cards and POS transactions on its PourMyBeer self-pour wall. This setup resulted in inefficiencies and constrained flexibility in customer service. Moreover, the lack of seamless integration with food ordering processes impeded the guest experience, highlighting the necessity for a unified system with RFID cards to ensure smooth and efficient service. Given its size and the diverse range of specials and events, Union 32 required a solution capable of effortlessly updating menus and managing back-of-house operations.
The Solution
In response to these challenges, Union 32 Craft House partnered with GoTab. By embracing GoTab's platform, Union 32 simplified the management of RFID cards on its self-pour taproom, eliminating the need for disparate systems and reducing wait times for patrons. Additionally, the ability to use beer cards seamlessly at the food window provided customers with greater convenience in their ordering experience, streamlining the process across both self-pour solutions and food orders.
“We love the efficiency of card creation and the flexibility it offers our customers to use their beer cards seamlessly. This convenience has notably boosted food sales and upselling opportunities for us.”
Carl Troje, Assistant GM
Furthermore, Union 32 leveraged GoTab's Manager app to efficiently manage menus and analyze sales data. This feature empowered Union 32 to stay agile in updating menus with unique specials and events, ensuring that offerings remained current and enticing for guests., Additionally, with GoTab's 24/7 365 customer service, Union 32 has access to reliable support whenever needed, further enhancing the value of GoTab to optimize operations.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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