Mighty Squirrel’s Winning Season in Fenway Park
Mighty Squirrel’s Winning Season in Fenway Park
Overview
Mighty Squirrel Brewery, known for its vibrant atmosphere and exceptional craft beers, expanded its reach by opening its second location in Fenway in 2024. As the new go-to spot for baseball fans and beer enthusiasts, this latest addition has quickly become a staple in the Fenway area. With over 13,000 square feet of space spread across two floors, the brewery and taproom features four bars, a full coffee shop, and a kitchen that delivers mouth-watering game-day grub. Whether you're there to catch the game or just enjoy the lively atmosphere, Mighty Squirrel’s Fenway location offers something for everyone.
The Situation
As a prime spot in the center of Boston, surrounded by concert venues and stadiums, Mighty Squirrel faces the challenge of delivering seamless service to a large and diverse crowd, especially during the bustling baseball season. The brewery needed to manage high volumes of orders efficiently across its multiple service points, from bars to the taproom to the coffee shop. The goal was to enhance the guest experience by reducing wait times, ensuring order accuracy, and maintaining the lively energy that fans expect on both game day and regular day-to-day operations.
The Solution
To address the challenges of managing a high-traffic location in the heart of Fenway, Mighty Squirrel adopted a comprehensive approach by integrating GoTab's advanced technology into their operations. This approach includes the use of stationary POS systems at the main downstairs bar and coffee shop, where personalized service is key. There, bartenders and baristas can engage with customers, offer tailored beer recommendations and expertly crafted coffee, creating a more intimate and enjoyable experience. Meanwhile, the stationary POS systems ensure that orders are processed quickly and accurately, maintaining a smooth flow of service even during peak times, and enhancing the overall guest experience.
Mighty Squirrel’s location a block away from Fenway Park is all about bringing fans closer to the action. By partnering with GoTab, we’ve streamlined the way we serve our guests, making it easier than ever to enjoy a delicious meal and pint of beer and the electric atmosphere of Fenway."
Jesse Reyes, Director of Marketing
In addition to the stationary systems, Mighty Squirrel introduced mobile ordering through QR codes, giving guests the flexibility to order, reorder, and pick up food at their own pace, GoTab’s shared tabs feature allows large groups to split payments easily, share tabs with other guests, and settle their bills conveniently. GoTab’s two-way text communication feature from the Kitchen Display System further enhances the experience by notifying guests when their orders are ready for pickup. This combination of high-touch service at the bar, the convenience of mobile ordering, and the flexibility of shared tabs allows Mighty Squirrel to cater to diverse guest preferences, ensuring that every visit is as enjoyable and efficient as possible.
Benefits
Enhanced Guest Experience - GoTab ensures user-friendly ordering interactions with features such as real-time text communication and shared tabs that allow for elevated staff interactions and enhanced hospitality.
Labor Efficiency - With the introduction of a hybrid service model of counter- table- and QR-ordering, staff can seamlessly serve large parties across the vast venue while eliminating long lines
Streamlined Management - The GoTab Manager App allows for flexible management on-the go, allowing for detailed reporting, menu & inventory management, and custom loyalty segments, all from any internet enabled device.
Looking to optimize brewery operations? Explore GoTab's Brewery POS Features and request a demo today
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