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Mighty Squirrel’s Winning Season in Fenway Park

Mighty Squirrel’s Winning Season in Fenway Park

Overview

Mighty Squirrel Brewery, known for its vibrant atmosphere and exceptional craft beers, expanded its reach by opening its second location in Fenway in 2024. As the new go-to spot for baseball fans and beer enthusiasts, this latest addition has quickly become a staple in the Fenway area. With over 13,000 square feet of space spread across two floors, the brewery and taproom features four bars, a full coffee shop, and a kitchen that delivers mouth-watering game-day grub. Whether you're there to catch the game or just enjoy the lively atmosphere, Mighty Squirrel’s Fenway location offers something for everyone.

The Situation

As a prime spot in the center of Boston, surrounded by concert venues and stadiums, Mighty Squirrel faces the challenge of delivering seamless service to a large and diverse crowd, especially during the bustling baseball season. The brewery needed to manage high volumes of orders efficiently across its multiple service points, from bars to the taproom to the coffee shop. The goal was to enhance the guest experience by reducing wait times, ensuring order accuracy, and maintaining the lively energy that fans expect on both game day and regular day-to-day operations.

The Solution

To address the challenges of managing a high-traffic location in the heart of Fenway, Mighty Squirrel adopted a comprehensive approach by integrating GoTab's advanced technology into their operations. This approach includes the use of stationary POS systems at the main downstairs bar and coffee shop, where personalized service is key. There, bartenders and baristas can engage with customers, offer tailored beer recommendations and expertly crafted coffee, creating a more intimate and enjoyable experience. Meanwhile, the stationary POS systems ensure that orders are processed quickly and accurately, maintaining a smooth flow of service even during peak times, and enhancing the overall guest experience.

Mighty Squirrel’s location a block away from Fenway Park is all about bringing fans closer to the action. By partnering with GoTab, we’ve streamlined the way we serve our guests, making it easier than ever to enjoy a delicious meal and pint of beer and the electric atmosphere of Fenway."

Jesse Reyes, Director of Marketing

In addition to the stationary systems, Mighty Squirrel introduced mobile ordering through QR codes, giving guests the flexibility to order, reorder, and pick up food at their own pace. GoTab’s shared tabs feature allows large groups to split payments easily, share tabs with other guests, and settle their bills conveniently. GoTab’s two-way text communication feature further enhances the experience by notifying guests when their orders are ready for pickup. This combination of high-touch service at the bar, the convenience of mobile ordering, and the flexibility of shared tabs allows Mighty Squirrel to cater to diverse guest preferences, ensuring that every visit is as enjoyable and efficient as possible.

Benefits

Enhanced Guest Experience - GoTab ensures user-friendly ordering interactions with features such as real-time text communication and shared tabs that allow for elevated staff interactions and enhanced hospitality. 

‍Labor Efficiency - With the introduction of a hybrid service model of counter- table- and QR-ordering, staff can seamlessly serve large parties across the vast venue while eliminating long lines

‍Streamlined Management - The GoTab Manager App allows for flexible management on-the go, allowing for detailed reporting, menu & inventory management, and custom loyalty segments, all from any internet enabled device.

Looking to optimize brewery operations? Explore GoTab's Brewery POS Features and request a demo today

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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