Best Practices

Ohanafy/GoTab-How Technology is Transforming the Customer Experience in Breweries

In the dynamic world of the brewing industry, customer experience takes the forefront. Beer enthusiasts visit breweries not only for the beer, but also for the unique atmosphere, memorable moments, and personal connections. Traditionally, technology played a secondary role in shaping these experiences, but the infusion of technology is now redefining customer satisfaction. Ohanafy and GoTab are joining forces to explore how technology is revolutionizing the brewery scene and empowering operators to provide exceptional guest experiences

Tradition Meets Innovation 

Breweries are on a mission to deliver unique customer experiences and the intersection of tradition and technology is where innovation thrives. Breweries, deeply rooted in tradition and craftsmanship, have long been a symbol of timeless artistry. However; beer producers are realizing that even the most honored traditions need to adapt and embrace technology. This fusion is yielding extraordinary outcomes in today’s fast paced world. Rather than undermining typical customs, technology is enhancing them, creating a perfect blend of tradition and innovation. 

This collision within the brewing industry has ushered in a new era, one where cherished brewing practices coexist with cutting-edge technologies. Breweries that recognize the value of this blend are discovering remarkable results. They’re not just brewing beer; they’re crafting holistic experiences that seamlessly integrate old-fashioned traditions with the contemporary demands of a fast-paced, tech-driven world. 

Crafting Customer Experiences and Operations 

Memorable customer experiences rooted in friendly service, delicious beers, and inviting atmospheres are a brewery’s pride and tech-driven taprooms are becoming game-changers in this revolution. Technology not only cherishes traditional tactics but also introduces innovative solutions that cater to the customer experience. Personalization is at the heart of this transformation, from digital ordering to tailored recommendations, technology is elevating every facet of the brewery visit. Mobile ordering allows patrons to select their favorite beers from anywhere in the brewery, reducing wait times. Loyalty programs strengthen connections, offering personalized rewards based on individual preferences. Technology also optimizes brewery operations with inventory management and analytical tools, ensuring popular beers are available and adjusting marketing strategies. 

Empowering the Staff 

Technology doesn’t just benefit customers; it empowers brewery staff in multifaceted ways. Beyond automation of routine tasks like order processing and payment, technology facilitates an environment where employees can thrive. For instance, employee management systems streamline essential functions like managing PTO requests, enabling staff to easily request and track their time off, which, in turn, enhances work-life balance. When employees feel supported and valued, they become more motivated and engaged, directly and positively impacting customer experiences. 

Data Driven Success 

Data has unquestionably become an invaluable tool in the modern brewery landscape. Breweries are tapping into the power of data to thrive in a competitive marketplace. They begin by analyzing purchase patterns, dissecting data to uncover trends like seasonal preferences and demographic flavor inclinations. Having access to this knowledge, breweries adjust production and marketing strategies to offer the right products at the right time and place. 

Understanding customer preferences is another critical aspect. By collecting and analyzing feedback and reviews along with fostering personal connections, breweries gain insights into what patrons truly desire, from flavors to overall experiences. With this information, breweries make targeted improvements, creating more satisfying customer experience. Data-driven insights act as a guiding compass, helping breweries understand customers better and fine-tune their offerings for lasting success. 

The Future of Brewing 

Tech-driven taprooms are trailblazing, preparing breweries for a dynamic future as technology evolves. These innovative solutions encourage breweries to adapt and thrive in a changing technological landscape. Embracing the synergy between tradition and technology secures breweries’ place in the future of brewing. 

While honoring tradition remains an integral part of brewery culture, embracing technology is the key for staying competitive in today’s vibrant market. Innovative solutions like Ohanafy and GoTab are at the forefront of transforming the brewery industry offering patrons memorable experiences and enabling operators to enhance hospitality like never before. Together, we’re shaping the future of brewery visits, one fantastic beer at a time. 


Ohanafy— Ohanafy is an innovative craft beverage management software system that partners with companies of all sizes to drive sales, decrease costs, and save time. Uniquely built on the world’s #1 platform, Salesforce, their mission is to give business owners their time back, allowing them to focus on what truly matters- crafting exceptional beverages and serving their local communities. 

GoTab— Whether you're serving your customers in your taproom, on the patio, using self-pour technology, or partnering with food trucks, GoTab's Brewery POS and mobile ordering features empower you with the tools to optimize every interaction. With GoTab, you can take control of your brewery operations, redefine the guest experience, and set a new standard for excellence in the brewing industry.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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