Best Practices

Pour Perfection - How GoTab Optimizes Taproom Experiences

In the vibrant realm of taprooms, where craft beverages intersect with evolving consumer expectations, GoTab's Taproom POS stands out as the catalyst for a transformative customer journey. This blog unveils the story of how GoTab not only optimizes traditional taproom operations but also amplifies patron interactions through a seamless fusion of tradition and innovation.

A Tap Away from Delight 

GoTab's Mobile Ordering redefines the taproom experience by placing the power to order directly into the hands of patrons. This mobile approach ensures that patrons can effortlessly explore your taproom's offerings, customize their orders, and submit them with a few taps on their smartphones. All without downloading an app, guests have the ability to share tabs with each other, split payments by dollar amount or item, and pick up individual items in a tab, all with a few simple clicks from their mobile device.

However, GoTab goes beyond the mobile-only paradigm, introducing an innovative hybrid service model that seamlessly merges tradition and innovation.

Bridging Tradition and Innovation- Easy Tab and Pocket POS

For taproom owners seeking to blend the familiarity of traditional transactions with the innovation of mobile ordering, Easy Tab provides the perfect solution. With a tap of a card and a phone number, essential guest information becomes readily accessible. This empowers servers and bartenders to manage tabs and take orders while the shared tab  grants guests the freedom to explore the taproom and place orders from anywhere that suits their convenience.

Moreover, the GoTab Pocket POS stands as the ultimate handheld point-of-sale ordering and payment device for busy taproom servers on the go. With a larger screen, longer battery life, and a smaller form factor than virtually any other order and pay-at-table device in the market, your staff gains maximum utility to place orders, take payments, and communicate with the front- and back-of-house from anywhere with two-way text communication from the POS and KDS Kitchen Display Systems.

Whether within a hybrid service or mobile-only framework, Easy Tab ensures that guests can effortlessly split tabs, share items, allocate payments, and enjoy each other's company without requiring constant intervention from a server. It epitomizes flexibility, enhancing social interactions and fostering memorable moments for patrons.

Empowering Staff for Extraordinary Experiences

As the taproom embraces the efficiency of GoTab's Taproom POS, the role of the staff undergoes a significant shift. No longer confined to mundane transactions, staff members become curators of extraordinary guest experiences. With the autonomy to provide personalized recommendations, promote premium offerings, and lay the foundation for nurturing loyal, repeat customers, staff can focus on what truly matters – crafting unforgettable moments for patrons.

Analytics- Insights for Informed Decisions

GoTab doesn't just stop at revolutionizing the ordering process; it empowers taproom owners with invaluable insights through its Manager App. Reporting & Analytics, menu changes, inventory updates – all accessible in real-time. The Manager App ensures the visibility taproom owners need to make smart decisions. With first-party ordering data that they own, owners can dive into customer preferences, popular products, and peak hours, refining their offerings and optimizing the overall customer experience for current and future guests.

GoTab's Taproom POS transcends the boundaries of convenience. It's not just about placing orders or being a payment system; it's about crafting a seamless and delightful journey for patrons, empowering staff, and providing taproom owners with the insights they need to thrive in an ever-evolving industry. For those seeking to elevate their taproom experience, GoTab is the key to unlocking a new era of efficiency, flexibility, and customer satisfaction.

Check out our POS features for breweries and taprooms and request a demo today!

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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