Best Practices

Sips by the Shore - The Power of Hotel Mobile Ordering

Imagine this: your guests are lounging in poolside cabanas, the sun warming their skin, and the gentle sound of waves providing the soundtrack to their day. They're at your luxury hotel, where every detail has been thoughtfully curated to ensure their comfort. And now, with a few taps on their mobile devices, they can order their favorite cocktail or a delicious meal without leaving their haven of relaxation. 

At GoTab, we're revolutionizing the way hotels generate ancillary revenue by empowering them to tap into previously untapped areas and turn them into revenue-generating centers. Whether it's poolside cabanas, rooftop lounges, or even remote beachfront spots, GoTab's innovative mobile ordering POS and delivery system enables your guests to access digital menus, place orders, and have their selections delivered right to their location. This seamless experience adds a layer of luxury and convenience to their stay, allowing them to savor every moment of their getaway.

Our solutions extend beyond mobile ordering and delivery. We offer a comprehensive Restaurant POS platform that includes a two-way text communication feature, fostering direct interaction between your guests and your staff. Have a special request? Need some assistance? Want to provide feedback? They can do all of this without leaving their chosen spot. Our real-time communication enhances guest satisfaction as their needs are addressed promptly and efficiently, allowing your staff to focus on delivering high-end hospitality.

Putting Your Guests in Control

One of the highlights of our mobile ordering system is EasyTab. It seamlessly integrates into both hybrid and mobile service models, giving your guests the flexibility to enjoy their dining experience their way. With EasyTab, they can continue ordering on server-initiated tabs, share tabs with guests in their party, and split tabs on their own terms. No more fussing over separate bills or worrying about getting paid back. Whether they want to split the bill item by item, per person, or by dollar amount, GoTab puts them in control. This feature also benefits your servers who can initiate tabs at a poolside bar, send them via text, and allow guests to order from anywhere within designated zones on your property.

Feedback in Real-Time

We believe in giving your guests a voice throughout their stay. With Mobile Order & Pay, they can provide feedback at every interaction, ensuring their experience aligns with their expectations. If they've had a fantastic time, our 5-star ratings system prompts them to share their positive feedback for your own first party data. And if there are any hiccups along the way, their feedback is quickly routed internally for real-time resolution, so they can enjoy a seamless experience from start to finish.

Seamless Integrations

We understand that hotels have unique needs, and that's why we've developed full integrations with leading hotel management systems like Stayntouch, Opera, Opera Cloud, MEWS, Infor, and reservation systems  like Open Table. This integration ensures a seamless flow of data between your hotel's systems and GoTab, allowing your guests to conveniently charge their dining expenses to their room and providing a unified experience across the entire property. It's all about making their stay as effortless and enjoyable as possible.

In the world of hospitality, it's the little details that make all the difference. With GoTab's mobile ordering solutions and Hotel POS platform, your hotel can offer guests a seamless, personalized experience. So go ahead, let your guests savor that poolside cocktail, indulge in that beachfront meal, and let us take care of the rest. Their convenience, satisfaction, and enjoyment are our top priorities. 

Learn about our Hotels & Resorts POS and Request a Demo today.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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