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Smarter Menus, Easier Gifting, and a New Way to Control Costs

New Feature Announcement: Introducing Option Groups: Smarter Menu Management Starts Now

We’re excited to announce general availability of GoTab Option Groups to all customers. Option Groups are a powerful new way to streamline how you assign modification options to your products. If you’ve used our Product Options before, we think you’ll love how Option Groups take things to the next level.

Instead of editing each product individually, now you can create reusable Option Groups—like sauces, dressings, or upsells—and apply them across multiple products. Bulk updates are easier than ever, while still giving you the flexibility to customize pricing, visibility, and availability at the product level.

Let’s Start with What’s Staying the Same

Option Groups work a lot like Product Options, so the basics will feel familiar. You can still:

- Create Single Selection Options, like choosing a meat temperature or picking a sauce (these can be required or optional).

- Offer Multi-Selection Options, such as choosing multiple tacos or beers in a flight.

- Set Priced Options, where each choice can add or subtract from the price—and you can adjust those prices at the group or product level.

- Use Variant Options to track variations of the same product (like different sizes or flavors).

- Add Open Text when you need guests to type in a special request or note.

In short, everything you could do before is still possible—with more flexibility and control.

So What’s Changing with Option Groups?

1. With Option Groups, you can now create a single group—like a full list of sauces—and apply it to multiple products. Once applied, you can still:

- Hide irrelevant options for specific items

- Adjust pricing and availability per product

- Keep things consistent while making edits in bulk

2. Create smaller, more specific groups as needed.

 3. Streamline Ingredient Removal - Want to let guests remove ingredients and even credit them for it? Create a master “Remove Ingredient” group, then:

- Apply it across products

- Selectively set negative pricing for removed items

- Customize visibility and availability per product

4. Use Linked Options to show follow-up choices only when needed. This keeps menus clean and ensures guests only see what’s relevant to them. For example:

- If a guest selects Salad, prompt them to pick a dressing

- If they select Fries, prompt for a dipping sauce

- Display no extra prompts if they choose Slaw

How to Get Started with Option Groups

Option Groups are easy to adopt but you will need to follow these transition steps.

Step 1: Use Migration Mode to build and preview your new structure behind the scenes while your current menu stays available. 

Step 2: Once you're ready, notify your GoTab Account Manager to help finalize the transition.

From multi-select combos to customizable pricing and smart display settings, Option Groups put you in control.

Ready to simplify menu management and enhance option customization? Reach out to your Account Manager to get started in Migration Mode, and explore setup guides in the Knowledge Base. Get a full walk through in the video. Learn More>

What Else is New: Say Hello to The New Gift Card Ordering Page! 

Gift-giving just got a whole lot easier. The new dedicated Gift Card Ordering Page is designed to give your guests a smoother, more personalized experience from start to finish. Now, instead of sending guests to a regular menu, you can link them straight to a sleek, standalone page made just for buying digital gift cards. Add the link to your website, social media, or email campaigns—it’s that simple.

Here’s what guests can do on the new gift card ordering page:

- Select the gift card amount

- Add a custom message with “To” and “From” details

- Send the gift card via phone or email

- Pay and checkout—just like a regular GoTab order

Whether it’s birthdays, holidays, or just-because moments, this update makes it easier for your customers to spread the love (and drive more revenue for your business).

Want to start using the dedicated page? Check the GoTab Knowledge Base for details.

Integration Spotlight: What’s New with Opsi: Smarter Cost Control & Seamless Integration

We’re excited to share the latest updates from our partners at opsi—now fully integrated with GoTab to help you take control of your costs and streamline kitchen operations.

With the opsi + GoTab integration, you can now:

- Convert GoTab menu items into detailed opsi recipes

- Track real-time recipe costs and profit margins

- View recipes right from the GoTab POS and KDS

- Monitor actual vs. expected inventory

- Automate invoice processing to stay on top of spending

Even better, opsi now integrates with QuickBooks Online, making it easier than ever to sync your back office and ensure accuracy across the board.

We’re already live with several GoTab venues that are putting these great tools to use. Ready to dial in your costs and simplify your operations? Now’s the perfect time to explore what GoTab + opsi can do for your venue.

Learn more about GoTab + opsi today!

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

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Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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