Stone Brewing Increased Email Subscribers by 25% With Klaviyo
Stone Brewing plans to improve its email marketing strategies with the GoTab and Klaviyo integration by giving guests personalized communication.
Connect GoTab and Klaviyo for Real-Time Targeting & Segmentation
Stone Brewing first opened in San Diego County in 1996. They are the ninth-largest craft brewery in the United States, with two production facilities: Escondido, CA, and Richmond, VA. With seven locations throughout the country, Stone Brewing operates various restaurants and taprooms to enjoy beer, ranging from large-scale fine dining to casual, local friendly atmospheres. Stone Brewing operates with GoTab in six of their taprooms, optimizing their guest experience and back-of-house operations.
The Situation
A big part of Stone Brewing’s fanbase visits its website to locate beers, shop merch, and learn about new releases. Stone first implemented Klaviyo on their website, offering interested visitors an incentive to sign up for their email newsletter. Stone increased email subscribers by 25%. The days of manually uploading emails are in the past. Since the GoTab and Klaviyo integration, the opportunities to engage with customers on a personalized level and implement marketing campaigns are endless. With the robust integration, Stone can automate new subscribers from their in-person customer base, their core sales channel.
Klaviyo x GoTab Sets the Stage for Personalization and Growth
Going into 2023, Stone Brewing plans to improve its email marketing strategies further with the Klaviyo and GoTab integration. Stone intends to create segments to give guests the latest news and promotions on their favorite, frequently purchased items and introduce them to menu items they are sure to enjoy based on their current likes. This will add value for their guests and generate higher revenue and expand guests’ purchasing habits beyond their regular favorites.
Klaviyo was an easy choice because of the platform’s integration with GoTab and Shopify, and all the automation possibilities. Guest relationships are crucial for us, and now we have the ability to personalize communications with our guests.
Alex Repola, Stone Brewing Senior E-Commerce Manager
GoTab’s ability to have notices directly on your menu will allow Stone to target guests with a unique offer to incentivize guests to sign up for their newsletter. In addition to the automatic opt-in box that all guests see on the receipt when using GoTab’s Mobile Order & Pay. The seamless communication between GoTab and Klaviyo means Stone can include coupons and discounts from GoTab in their email communications. This will automatically add the coupon or discount to the guests’ GoTab account, easing their experience once in person and capturing critical conversion data. Taking the guest data from GoTab, Klaviyo can turn ideas into action, capturing segments and reaching the right guest at the right time.
The Benefits
Increased Communication – Subscribers want to hear from you. Inform guests about new releases, local events, and promotions. Automation ensures you optimize your marketing resources to turn data into action.
Automatic Data Syncing – First-party data and new subscribers are at your fingertips immediately. Personalize emails and texts on special occasions. Send the right communication at the right time.
Real-Time Data – See who has browsed certain products or menus further to understand your customers and their wants and needs.
To learn more about the GoTab and Klaviyo integration, visit GoTab.com/Klaviyo
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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