Breweries should always be thinking about growth, even if they’re not immediately looking to expand.
We see a lot of small businesses in general get caught up on, where can we save money? How can we pinch this penny? When what they really need to be thinking about is instead of saving, how can we make more income? Because we can't save anything if we're not making anything.
So instead of cutting shifts, instead of offering less beers, offering cheaper beers, using less hops, think about your brewery’s strengths and the honesty of your brand. Breweries that just sell good beer will stay in that proverbial industrial park with the rollup door forever.
Alternatively, breweries should be thinking about how they can add great service to that good beer. How can they present it in a way that people are going to enjoy?
Answer this: If you had a machine and every $5 bill that you put into it, put out $20 back in return, how many $5 bills would you put in?
All of them!
If you're doing good business already and you're creating a good product it just makes sense to continue to reinvest in it. The key is to ensure you have the systems in place to ensure that when you make those investments, you're able to retain those gains.
Stay tuned for the next video where we’ll discuss how to ensure you have the right systems in place to support your growth.
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