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Market At Malcolm Yards Introduces GoTab

 Leading restaurant commerce platform reimagines the ordering and payment experience for food hall guests and vendors, integrates with self-service solution PourMyBeer

GoTab, a leading restaurant commerce platform (RCP), today announced its partnership with The Market at Malcolm Yards, the landmark 19,000 square foot Minneapolis-based food and beverage hall, to introduce an innovative, new ordering and payment experience for guests while driving sales and efficiencies for its unique array of vendors. Located in the historic Prospect Park neighborhood, The Market anchors the greater mixed-use Malcolm Yards development, a vibrant live, work and entertainment community center adjacent to the University of Minnesota’s East Bank Campus.

Leveraging GoTab Pass, a radio-frequency identification (RFID) technology, The Market at Malcolm Yards is reshaping the food hall guest experience to make it faster, easier and more seamless for guests to order and pay from multiple vendors all on one tab. With a quick and simple tap of a branded smart card, the Pass technology allows Malcolm Yards visitors to charge items from any of its 10+ vendors back to a single tab, driving increased order sizes for vendors. Creating a seamless ordering and payment experience for guests, GoTab Pass has the ability to send timely SMS order notifications to individual guests on the tab.

Innovation is at the core of our business model as we seek to create meaningful experiences for our guests that are inspired by the neighborhood’s history of industry and invention. By introducing GoTab’s Pass technology to the guest experience, we’re reshaping how guests navigate and interact with our variety of chefs and local vendors. We are making it easier and more seamless to order from multiple merchants, all on one tab. What’s more, the RFID card technology is especially great for family and group dining, with the ability to pre-allocate funds, set spending limits for younger guests, or easily split tabs at the end of the visit. This is just the beginning of our digital journey to create a richer experience for our guests while supporting our vendors with more efficiencies and sales, and we’re incredibly pleased with the results so far.

said Patricia Wall, of the Wall Cos., developer of Malcolm Yards, and owner of one of the restaurant concepts located within the Market

Further supporting The Market at Malcolm Yards’ digital-first experience, GoTab has also integrated with a self-serve beverage technology company, PourMyBeer. PourMyBeer enables self-service access by allowing guests to pour their own beer, wine and other available beverages while paying by the ounce. Thanks to the PourMyBeer and GoTab integration, all pours are added in real-time to the guest’s tab. Unique to the industry is how GoTab’s RCP simplifies PourMyBeer’s integration by managing the RFID card activation and eliminating the need to sync each system’s product catalogs. Together, GoTab and PourMyBeer are empowering The Market at Malcolm Yards to increase speed of service, operational efficiencies, order size and guest satisfaction.

The traditional approach to operating a food hall is outdated. Guests don’t want to wait in long lines or create separate transactions with each vendor. The traditional food hall operating model is cumbersome for guests and makes accounting and payout inefficient for vendors. We engineered a new model for managing multi-operator venues and integrated RFID to uniquely solve those issues. We’re excited to partner with The Market at Malcolm Yards to support its growth as a modern, guest-first food hall and are confident this community hub will continue to reap the benefits from its partnership with GoTab and PourMyBeer.

Tim McLaughlin, CEO and Co-Founder at GoTab

To learn more about GoTab's RFID solution for multi-operator venues, please visit https://gotab.com/demo-request/.

About GoTab

GoTab, Inc., a Restaurant Commerce Platform, is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) and property management (PMS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its all-in-one POS, mobile ordering and payment features, and kitchen display systems (KDS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, events, online ordering, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states, Canada and growing. For more information, consult our media kit, request a demo here or learn more at https://gotab.com/.

About PourMyBeer

PourMyBeer’s self-pour technology enables faster, more efficient access to beverages by allowing consumers to pour their own beer, wine, cocktails, cold brew, and kombucha, and pay by the ounce. PourMyBeer is the world leader of self-pour, serving customers such as Whole Foods, Buffalo Wild Wings, the U.S. Air Force, Caesars Entertainment, Walk-Ons and many more. PourMyBeer has over 12,000 taps in service at bars, restaurants, casinos, hotels and grocery stores around the world.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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