Best Practices

The Power of Community Fundraisers in Fast Casual Restaurants

Fast-casual restaurants, with their reputation for serving quick, delightful meals in a relaxed atmosphere, have become favorites for diners seeking convenience and quality. Yet, even the most popular eateries occasionally face slow days when foot traffic dwindles and sales dip. Fortunately, there's a creative and community-centric way to breathe life into these off-peak periods: hosting fundraisers in collaboration with local schools, university organizations, and nonprofits. In this blog, we'll dive into the advantages of such events and how they can not only boost sales but also enhance your restaurant's connection to the community.

Creating Win-Win Partnerships

The beauty of hosting fundraisers lies in the mutual benefit they offer. These collaborations create a win-win scenario, with your restaurant enjoying increased sales and positive exposure, while the organizations you're supporting receive much-needed financial assistance and community backing. It's a partnership that extends far beyond a typical business transaction.

Fundraisers draw a different crowd compared to your regular patrons. Friends, family, and supporters of the organizations you're partnering with are likely to attend, not only to contribute to the cause but also to dine at your establishment. This presents an excellent opportunity to introduce your restaurant to new individuals who may become loyal customers. By participating in these community events, you're not just providing a service; you're also showcasing your commitment to a worthy cause, with no extra costs on your end.

The Power of Local Marketing

Typically, fundraisers are heavily marketed by the organizations themselves, particularly within their local communities. This level of promotion extends your restaurant's reach beyond your usual marketing efforts, and it comes at minimal cost to your business. By coordinating closely with the organizers, you can maximize the reach and impact of these promotions. In essence, fundraisers serve as an effective form of grassroots marketing, generating positive buzz while reinforcing your presence in the local community.

When you host fundraisers, you're signaling your restaurant's dedication to the local community. This positive image can attract more patrons to your establishment. Many consumers value businesses that actively support local causes, and they're more likely to choose your restaurant over competitors when they know you're giving back to the community. By participating in fundraisers, your restaurant becomes an integral part of the community it serves, fostering goodwill, loyalty, and a strong customer base.

How it works

Set the Terms-: Discuss the terms of the fundraiser, including the percentage of sales or a fixed amount that will be donated to the organization. Decide on the date, time, and any specific menu offerings for the event. 

Promote the Fundraiser- Work with the organization to promote the event. Utilize both your restaurant's marketing channels and the organization's networks. This joint effort will maximize attendance. We recommend having a branded flyer with the name of the organization, your restaurant, and any data so that you get exposure when the flyer is shared/handed out

Create a Welcoming Atmosphere- When the fundraiser day arrives, ensure your restaurant is welcoming and ready to handle the expected influx of customers. Efficient service and quality food are key to making a positive impression.

Tracking- To expedite the process and ensure your restaurant, and the organization are having a successful fundraiser, it is essential to make sure that unique buttons are created in your POS System so that sales data from visitors and online orders can be tracked properly.

Express Your Gratitude- After the fundraiser, express your gratitude to the organization and the community for their support. Share the total amount raised and highlight the success of the event. You will then have to send a check to the organization so make sure you have all the relevant details.

Fundraisers provide an excellent opportunity for fast-casual restaurants to grow sales and build stronger connections with their communities. By hosting these events, you're not only giving back but also attracting new customers and boosting your restaurant's visibility on slow days. Plus, with the right Fast Casual POS system, executing fundraisers becomes a seamless part of your operational workflow.

Check out our Fast Casual POS Features and request a demo today!

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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