What's Next After Closing our Series A Led by Truist Ventures
Last month we announced the close of our Series A funding round, led by Truist Ventures. As we said at the time, this is a pivotal moment in our mission to redefine restaurant technology. Now that the dust has settled it’s a good time to talk about what this means for our overall mission and our day-to-day business.
GoTab Community,
Last month we announced the close of our Series A funding round, led by Truist Ventures. As we said at the time, this is a pivotal moment in our mission to redefine restaurant technology. Now that the dust has settled it’s a good time to talk about what this means for our overall mission and our day-to-day business.
From a mission perspective, nothing has changed. From the beginning, we have sought to address the inefficiencies that have been a perennial challenge in the hospitality and retail industry. Candidly, there’s a big opportunity to grow revenue and shave costs across the board: whether it’s the inefficient use of labor because the operator can’t accurately predict demand; or, the annoying extra hoops a guest needs to jump through to re-order a drink.
GoTab designs all our platform tools with the goal of giving every guest and staff member the autonomy to make the most sensible, convenient choices for their scenario, while maintaining appropriate controls. For example, chefs working in the kitchen can quickly 86 unavailable food items from the KDS, without having to play a game of telephone to remove items on the POS. From a customer perspective, guests don’t have to wait for a server to stop by their table, and can optionally order more through their mobile device whenever they like.
What does this have to do with closing our Series A? It takes an incredible amount of domain knowledge, technical know-how and customer insight to build a system this way. Other POS platforms centralize control in a few hands. Our platform is, and always will be, about helping operators maximize guest experience while enabling them to run more profitably. With the successful closing of our Series A, we're poised to expand our reach and help even more businesses thrive.
Our commitment to flexibility and efficiency means that you can now seamlessly run GoTab on all platforms - Windows, iOS, Android. You can even run our POS on old Toast or Square hardware. That translates to significant cost savings and reduced operational complexity.
Products like the Pocket POS, Self-Ordering Kiosks and Insufficient Funds Protection are great examples of how we’re simplifying operations, trimming costs, and elevating the overall guest experience. We're convinced products like these will play a pivotal role in shaping the future of dining for our operators.
In tandem with these new offerings, we're continuously evolving our platform to cater to our customers’ unique needs. Take, for instance, our membership and ticketing functionality. Through partners like Pour My Beer and Reserve with Rex, GoTab is an ideal solution for social entertainment, stadiums and other eatertainment venues. It's a demonstration of our dedication to providing businesses in these sectors with the tools they need to excel in an increasingly competitive landscape.
On behalf of the entire GoTab team, many thanks to our community of operators, partners, and supporters. Your trust in GoTab has been the cornerstone of our success thus far. We're energized for the journey that lies ahead and eagerly anticipate co-shaping the future of dining and hospitality together.
Cheers,
Tim McLaughlin
CEO and Co-Founder, GoTab Inc.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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