Best Practices

Zones - Your Powerful Revenue Optimization Tool

GoTab Zones let you create new sources of revenue, or maximize existing revenue streams, all with no extra software or fees. 

You can optimize all kinds of physical spaces, like a restaurant bar or patio; a hotel’s room service or poolside bar; or an independent Food Truck at a brewery. In this article, we’ll share the most common use cases for GoTab Zones and share a few examples that you can use to start to imagine how Zones can help to grow your business.

But first, let’s define what we mean by a Zone.

A Zone can essentially be thought of as a revenue center. Create as many zones as you'd like to see sales areas separated by, or areas by which you may want to control different settings like hours, tip prompts, or menu item availability.

Zones are organized into one of three groups:

Service TypeOrdering ExperienceDine-InGuests have ready access to the menu from their table for asap fulfillment.Take-outGuests place orders within specified time parameters for future fulfillment.DeliveryGuests provide addresses and place orders within specified time parameters for future kitchen / logistics fulfillment.

With this simple, easy-to configure grouping, you have almost infinite flexibility to expand your business. You can have as many zones as you’d like. And you can customize your Zone names to make sure they are easy to follow and navigate for your staff. Once your Zones are set up, you can customize a number of important parameters:

  1. Name of the Zone (for reference purposes, setting rules, and container for spots (table QR's). Could be a location, a section of seats, or a floor on your building. 
  2. Minimum amount of purchases (in dollars) required to place an order.
  3. Tip scale. You can make different tip scales per zone or you can leave it blank which will default to the master tip scale in location configurations.
  4. A brief message when the Zone is off, should the guest try to place orders after hours.
  5. A pre-filled message in the notes before the guest writes their own (guests can write openly in this section before checking out which will print on tickets and display on the KDS. 

GoTab Zones in Action

Now that we’ve defined Zones, let’s get to the good part: how operators are using GoTab Zones to run their business.

Bagels N’ Grinds – Tapping a New Revenue Stream During the Pandemic

With a host of features available for operators looking to streamline online ordering, GoTab was able to provide Bagels N’ Grinds with an alternate revenue stream when in-room dining shut down and curbside takeout became the norm. GoTab provided an online ordering solution that let them offer a specific pick-up date and time window, manage the ordering cut-off time and seamlessly update the menu, as well as allow customers to order up to 7 days in advance. 

At the height of the pandemic, Bagels N’ Grinds were able to handle 150 orders per week and more than 2,000 bagels per weekend. The pop-up created a new business lifeline as well as a new way to connect with the community.

bagels n grinds

In-Room Dining & To-Go Sales – The Lodge at Spruce Peak


With the implementation of GoTab, guests are empowered to order and pay for in-room dining from multiple on-site merchants directly on their mobile device. Through GoTab’s easy online ordering features, the food & beverage staff can easily access the backend, update any and all menus in real-time, and 86 items as soon as ingredients and dishes become unavailable. With guests in charge of their own orders, Director of Food & Beverage Ian Pomerville has noticed that the adoption rate keeps growing, repeat orders keep increasing and tech-savvy guests cannot get enough of the convenience of GoTab’s online ordering features.

Multi-Merchant Food Kitchen Runs with 50 Percent Fewer Staff - Vegas Test Kitchen

With as many as twelve different Chefs and their respective concepts at any given time, Vegas Test Kitchen makes sure the ordering experience is easy and seamless. Whether guests are ordering ahead for pick-up or dining in, guests don’t have to order separately from each vendor. With GoTab, guests can order from all Chefs, through a common menu interface on a single tab. The Chef operators take advantage of a shared ordering experience with GoTab supporting separate payouts. What’s more, because guests can order from a single tab, they all can benefit from lower transaction processing fees.

vegas test kitchen

In this article, we’ve shared just a few examples of how GoTab operators are using Zones to run more profitable businesses. How can GoTab Zones work for you?

Do you have more questions about GoTab Zones?

Contact your customer success manager. We're here to help!

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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