Best Practices

Benefits of Memberships for Family Fun Centers

Discover the advantages of membership programs, smooth out cash flow fluctuations, and boost overall revenue at your Family Entertainment Center (FEC). This article is courtesy of our partners at Rex.

By Joshua Sadigh, Co-Founder, Rex

Discover the advantages of membership programs, smooth out cash flow fluctuations, and boost overall revenue at your Family Entertainment Center (FEC).

The family entertainment center (FEC) industry is filled with thrilling entertainment and dynamic engagement that creates unforgettable experiences. But to really thrive in the long run, you need a solid revenue stream. One of the best ways to achieve this is by turning your guests into loyal members with a well-crafted membership program. These membership platforms not only make your guests feel like VIPs but also provide steady, predictable revenue, securing your unique venue’s success for years to come. Let’s dive into the exciting potential of membership programs and see why they’re a total game-changer for competitive socializing venue operators.

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The Power of Exclusivity

At the heart of any successful membership program lies the allure of exclusivity. By offering exclusive benefits for your family entertainment center attractions, discounts, and access to special events, you create a compelling reason for guests to join. This sense of exclusivity fosters loyalty, as members feel valued and part of an elite community. Imagine a guest who frequently visits your venue for the thrill of axe throwing or to perfect their golf swing. By offering them a membership, you provide a sense of belonging and VIP treatment that enhances their overall guest experience.

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Predictable Revenue Stream

One of the most significant advantages of implementing a membership model for eatertainment centers is the creation of a predictable revenue stream. Unlike one-time visits, memberships ensure a steady flow of income, allowing for better financial planning and stability. This predictable revenue can be reinvested into improving facilities, expanding your activity offering, and creating even more exceptional experiences for your members. For competitive socializing venues, where seasonality can impact foot traffic, having a reliable source of income is invaluable.

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Elevated Member Experience

Membership programs are not just about financial benefits; they are about creating an elevated member experience in entertainment venues. Members can enjoy priority reservations, exclusive event invitations, and personalized services that make their visits seamless and enjoyable. This elevated experience encourages members to visit more frequently, bringing their friends and spreading positive word-of-mouth about your venue. In turn, this generates a buzz that attracts new guests who may eventually become members themselves.

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Building a Community

Competitive socializing venues thrive on the sense of community and camaraderie among guests. A membership program can amplify this by fostering connections among like-minded individuals. Members often share common interests and passions, whether it’s a love for golf, bowling, or karaoke. Hosting member-only events at your family fun center not only strengthens these connections but also enhances the overall atmosphere of your unique venue. Members feel a sense of belonging and pride in being part of an exclusive group, which further solidifies their loyalty.

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Data-Driven Insights

Membership programs provide invaluable data-driven insights for FEC venue operators. By analyzing membership patterns, preferences, and behaviors, you gain insights that can inform your business decisions. This data allows you to tailor your offerings, promotions, and events to better meet the needs and desires of your members. Understanding what drives your members’ engagement enables you to continuously improve and innovate, ensuring that your venue remains a top choice for competitive socializing.

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Why Venues Should Offer Membership Programs

The benefits of implementing a membership model extend beyond financial stability. Membership programs cultivate a dedicated community of loyal patrons who feel valued and appreciated. They provide a consistent revenue stream, enhance the member experience, and offer valuable data-driven insights. For competitive socializing venues, this translates to a thriving business that can adapt and grow in an ever-evolving industry.

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Take the Leap with Rex Reservations

Ready to transform your guests into loyal members? Rex Reservations now offers comprehensive membership solutions tailored for competitive socializing venues. With our platform, you can easily manage memberships, offer exclusive benefits, and create unforgettable experiences for your most dedicated patrons. Embrace the power of membership and watch your venue thrive. Schedule a demo today to learn more about how our membership program can elevate your business to new heights.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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