Best Practices

BOOst Sales with Fang-tastic Halloween Restaurant Marketing Tips

The holiday season is upon us, and it's time for restaurants to brew up some spine-tingling marketing strategies to entice diners. Halloween, with its ghostly charm and playful spookiness, offers a fantastic opportunity to captivate your audience and (boo)st your restaurant's foot traffic. Join us on a journey through some chillingly creative Halloween marketing ideas that will have your restaurant bustling with ghoulishly delighted patrons.

1. Hauntingly Good Specials

One of the simplest yet most effective ways to lure diners into your hauntingly good establishment is by offering Halloween-themed specials. Unleash your inner culinary wizard and concoct a limited-time menu filled with dishes bearing eerie, whimsical names. Think "Monster Fingers"Monster Mash Potatoes," and "Bloody Burgers" And don't stop at food—brew creative drink options like "Poison Punch" that will leave your patrons spellbound.

2. Spine-Chilling Decor

The decor you choose is crucial because the ambiance plays a pivotal role in the dining adventure you offer. 

Start by dimming the lights and replacing them with the flickering glow of faux candles. This simple change will cast hauntingly beautiful shadows across the room. Consider hanging creepy cloth drapes to separate sections of your dining area. This not only adds an air of mystery but also creates a sense of suspense. For an extra touch of fun, introduce life-sized skeletons as unexpected guests at some of your tables.The Halloween-themed decor should be the first treat they encounter upon entering your establishment.

They can also serve as a fun way to allow your regulars to experience your restaurant in a whole new light, and perhaps even engage with your staff in a more playful manner. It's a recipe for a spook-tacular Halloween celebration that will have everyone talking and sharing on social media!

3. Wicked Costume Contest

Elevate the Halloween ambiance by not only captivating your guests but also involving your dedicated staff. Consider hosting a spook-tacular costume contest! This adds a layer of fun and engagement that can turn a regular dining experience into a memorable one.

Encourage both patrons and your restaurant team to embrace the Halloween spirit by coming dressed in their most creative, fun, or spooky costumes. Create different categories for the costume contest, such as "Spookiest Costume," "Funniest Costume," and "Most Creative Costume."

The icing on the cake? Offer free menu items or special Halloween-themed drinks as prizes for the winners in each category. This incentive not only motivates participation but also enhances your guests' overall experience. Don't forget to capture the spirit of the night in photos. Share these snapshots on your restaurant's social media platforms, creating engaging content that showcases your guests and staff in their Halloween attire.

4. Trick-or-Treat Promotions

Can’t forget about the kids! Offer children a safe and fun place to collect candy or treats. Parents will appreciate it, and you'll get a chance to make a lasting impression on young families. This can be especially effective for early dinner or lunch services and delight customers before the night gets spooky!

5.  Entertainment

Take your Halloween dining experience to the next level by incorporating live entertainment. Hiring a local magician, a talented tarot card reader, or a lively band can transform your restaurant into an enchanting realm. These interactive elements create an atmosphere that encourages guests to linger, engage, and relish the occasion.

Promoting these entertainment offerings effectively is essential. Consider utilizing email marketing and text marketing campaigns to advertise your special Halloween entertainment. With GoTab's Restaurant POS, you can seamlessly create custom segments within your customer base. This means your regulars receive exclusive early access to these exciting entertainment options. It's a great way to reward their loyalty and boost the anticipation for your Halloween-themed event.

6. Social Media Spookiness

Maximize the reach of your Halloween event by leveraging your restaurant's social media presence. Create a buzz around the upcoming extravaganza by sharing captivating content and engaging with your audience. Here's how you can make the most of your social platforms-

Behind-the-Scenes Insights- Provide your followers with sneak peeks of your spooky restaurant transformation. 

Teaser Videos- Craft short teaser videos that showcase your Halloween specials. 

User-Generated Content- Run a contest inviting your customers to share their best Halloween memories or costume photos. 

Fun Staff Engagement- Get your hard-working team in on the fun. Encourage them to create a staff photo featuring their Halloween costumes. Share these lighthearted moments on your social media to humanize your restaurant and boost team morale.

To create an even more memorable prelude to your Halloween event, consider hosting a staff party before the grand opening. This can include fun activities, like distributing candy bags, to get everyone into the spirit. A joyful team translates into a joyful atmosphere for your guests, making your Halloween event even more enjoyable.

7. Frighteningly Good Discounts

Consider offering discounts to guests who dine in costume. It's a fun way to engage with your patrons and encourage participation in your Halloween festivities.

Staying In for Halloween? 

For those who prefer celebrating at home, offer special menu items for takeout or delivery, making it convenient for your patrons to enjoy your Halloween delights in the comfort of their homes. With GoTab's Restaurant POS, you can create loyalty segments to send out personalized promotions tailored to each customer's preferences. So, even if your patrons decide to stay home, they can still partake in the Halloween magic with your delicious treats.

Halloween presents a captivating opportunity for restaurants to draw in patrons and create memorable dining experiences. These chillingly creative Halloween marketing ideas can help your restaurant embrace the holiday spirit while boosting your business. So, get ready to spook up some fun and have a frighteningly good time this Halloween season!

Check out GoTab’s Restaurant POS features and request a demo today to make your operations spooctacular!

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo