Breweries: 4 Common Misconceptions About Ordering Platforms
Having the right tech stack that fits your operation is key to any successful brewery. We know how important the right grain, hops, yeast and water recipe is to the success of your brewery. We’ve got you covered on just about everything else.
Having the right tech stack that fits your operation is key to any successful brewery. We know how important the right grain, hops, yeast and water recipe is to the success of your brewery. We’ve got you covered on just about everything else.
There are many misconceptions about brewing ordering software and we are here to debunk them.
Brewery Ordering Platform…
Takes Away From the Human Touch
Introducing brewery ordering software in your taproom can actually increase more meaningful conversations between employees and customers. With the help of self-ordering, employees have more time to give suggestions and make meaningful connections. Less time is being wasted by taking someone’s order and ringing it into the system. Guests are able to browse through beer menus at their leisure without feeling the pressure of knowing their order when they get up to the counter or when the server comes over to take their order.
Is Just for the Tech-Savvy Users
At first introducing any new software can present some growing pain challenges. With some training and time, implementing brewery ordering software is a lot less painful than it’s made out to be. For example, prior to the pandemic, no one knew how to use a QR code. Now people use them daily for a number of different use cases.
Is Too Expensive
Brewery ordering software can potentially be a higher cost at first but it will pay for itself in the end. Whether it’s an inventory management tool or a system to track usage, these systems help identify opportunities to save money month to month. Those savings can really add up once you choose the ordering software's that works for your brewery’s operations. Just think about how much product is lost to mispouring or how much time a server wastes closing out their register each night. Those are just two examples of wasting money that could be saved.
Is Only for Large, Multi-Location Breweries
Brewery ordering platforms can benefit the largest breweries to the smallest brewpubs. Surprisingly both share similar challenges and problems. No matter what size, ordering softwares can give all types of breweries an advantage
GoTab was created by a brewer with brewery-focused needs in mind. Our co-founder and CEO was running his own breweries when the concept of GoTab was created. With that in mind, we understand how hard it can be to choose the right systems for your operation.
Now this was just a short list of misconceptions, we are happy to debunk any other concerns or questions you may have. For a personalized meeting with one of our brewery specialized account executives, request a demo today.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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