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Crafting the Future of Self Pour Beverage Service

For hospitality operators, innovation is more than just a buzzword—it's a pathway to creating richer, more engaging guest experiences. As operators explore new ways to meet customer expectations, one technology has steadily gained traction: self-pour systems. These systems, like iPourIt, have revolutionized how guests interact with beverage service, offering a level of control and personalization that was once unimaginable.

But as with any innovation, the true impact of self-pour technology is determined not just by the novelty of the concept but by how seamlessly it integrates into the broader operation. This is where the importance of a robust Point of Sale (POS) system comes into play.

The Role of POS in a Connected Experience

A Point of Sale system is often seen as the workhorse of any hospitality operation—a necessary tool for processing transactions, managing orders, and tracking sales. However, in the context of self-pour technology, a POS system becomes much more than that. It evolves into the central nervous system of the operation, connecting various components into a cohesive whole.

When paired with self-pour technology, the POS system takes on new roles and responsibilities. It ensures that every aspect of the guest experience, from the moment they pour their first drink to the time they settle their bill, is smooth and intuitive. This integration is not just about efficiency; it’s about creating a unified experience that enhances guest satisfaction and operational fluidity.

Rethinking the Beverage Experience

Let’s step back and consider what self-pour technology represents in the broader context of the guest experience. At its core, self-pour is about giving guests more control—letting them choose what they want, when they want it, and how much of it they want. It’s a shift from the traditional service model to one that is more guest-centric, offering a sense of autonomy that many customers increasingly value.

However, with this shift comes the need for careful orchestration behind the scenes. A self-pour system can only deliver its promised benefits if it is supported by a POS system that is equally advanced. This means not just handling transactions but also providing real-time insights into guest preferences, managing complex order flows, and ensuring that inventory levels are accurately monitored.

Reducing Labor Costs Through Integration

One of the most significant benefits of integrating self-pour technology with a comprehensive POS system is the potential for reducing labor costs. In traditional service models, a large portion of your labor budget is allocated to staffing bartenders or servers to manage beverage orders and payments. However, with a self-pour system, this need is dramatically reduced.

By allowing guests to serve themselves, operators can potentially cut labor costs by up to one-third. The POS system further enhances this efficiency by automating tasks that would otherwise require manual input, such as tracking orders and managing payments. This reduction in labor not only lowers operational costs but also allows staff to focus on other critical areas, such as enhancing customer service and improving the overall guest experience.

Best Practices for Embracing Innovation

As the hospitality industry continues to evolve, operators who are considering or already using self-pour technology should keep several best practices in mind:

  1. Think Beyond Transactions: A POS system is more than just a cash register. It’s a platform that can unify your entire operation, from the kitchen to the bar to the guest’s table. By leveraging its full capabilities, you can create a more cohesive and efficient operation.
  2. Embrace Data: The information your POS system gathers is invaluable. Use it to understand guest behavior, track inventory in real-time, and make informed decisions that enhance the guest experience.
  3. Prioritize Integration: As new technologies emerge, ensuring that your systems can communicate with one another is crucial. A POS system that seamlessly integrates with self-pour technology can streamline operations and reduce friction for both staff and guests.
  4. Focus on the Guest Journey: Every piece of technology you implement should ultimately serve the guest experience. Consider how your POS and self-pour systems contribute to a smoother, more enjoyable journey for your guests, from entry to exit.

The Future of Self-Pour

The rise of self-pour technology signals a broader trend in the hospitality industry—a move towards more flexible, guest-driven experiences. But as with any trend, its success depends on thoughtful implementation. By understanding the critical role that a POS system plays in this ecosystem, operators can ensure that they’re not just following a trend but are setting themselves up for long-term success.

As you explore the possibilities of self-pour, think of it not as a standalone feature but as part of a larger strategy to enhance the guest experience. By focusing on integration, efficiency, and guest satisfaction, you can craft a service model that is as innovative as it is effective.

And with the right tools and strategies, you can ensure that every pour, every order, and every guest interaction is part of a seamless and satisfying journey.

Explore GoTab’s integration with iPourIt here and request a demo to learn more.

About iPourIt

iPourIt, Inc. is North America’s leading provider of self-serve draft beverage technology with more than 8,800 taps installed, over 370 million ounces poured, and approaching 400 locations in operation. Our automated tap wall technology is designed for trailblazers looking to drive growth, outsmart the competition, and deliver a service experience that’s great—without the wait. iPourIt self-pour tap wall systems help simplify staffing needs, increase beverage sales, control costs, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our business, we tap into tech to help your profits flow.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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