Embracing Hotel Technology and Collaborative Partnerships
In an era of labor challenges and increasing operational complexities, the hospitality industry is undergoing a profound transformation. Hoteliers are realizing the immense potential of adopting technology solutions to address labor shortages, streamline operations, and enhance guest experiences. However, in this vast landscape of tech offerings, it is crucial for operators to identify and partner with trusted vendors who not only provide cutting-edge solutions but also understand the unique needs and changing demands of the industry.
Unleashing the Potential of Hotel Technology - Episode 2
In an era of labor challenges and increasing operational complexities, the hospitality industry is undergoing a profound transformation. Hoteliers are realizing the immense potential of adopting technology solutions to address labor shortages, streamline operations, and enhance guest experiences. However, in this vast landscape of tech offerings, it is crucial for operators to identify and partner with trusted vendors who not only provide cutting-edge solutions but also understand the unique needs and changing demands of the industry.
With a multitude of technology vendors vying for attention, selecting the right partner can be overwhelming. It is essential for hotel operators to cut through the noise and identify vendors who not only offer innovative solutions but also understand the intricacies of the hospitality industry. By partnering with these trusted vendors, hoteliers gain access to tailored solutions that address their specific pain points and support their business goals.
Collaborative Partnerships Essential to Hotel Technology Strategy
Gone are the days of deploying technology solutions and leaving them to run on their own. Today, technology providers offer a more hands-on approach, partnering with hotels to ensure their success and revenue growth. They provide comprehensive solutions, backup support, and dedicated onboarding teams to facilitate the smooth implementation of new technologies into the property.
The success of technology adoption within a hotel depends on having a champion on the property—a passionate individual who understands the value of the technology and acts as a mentor to enhance its utilization among the staff. Overcoming the reluctance to embrace new solutions requires collaborative partnerships, where vendors and hotels work together to drive success. It's no longer a set-and-forget scenario; it's about continuous support and mutual growth.
Stay tuned for our next episode as we continue to uncover the latest trends, insights, and best practices in hotel technology. Learn about our features for Hotels & Resorts and Request a Demo today.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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