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Winner of Inaugural Hospitality First Service Awards

GoTab announces the Grand Prize Winner of the inaugural Hospitality First Service Awards, a program designed to reward front of house staff who go above and beyond to provide a superlative hospitality experience.

Rewarding FOH staff showcasing ingenuity, versatility, and grit at GoTab-operated venues

https://vimeo.com/678472647

Arlington, VA, February 22, 2022 – Today, next-generation restaurant commerce platform GoTab announces the Grand Prize Winner of the inaugural Hospitality First Service Awards, a program designed to reward front of house staff who go above and beyond to provide a superlative hospitality experience. Recognized by his peers for his outstanding work ethic and positive attitude, Santa Anita Park team member Chris Salazar was selected as the very first recipient of the award. He will receive a $2,000 cash prize along with recognition on the GoTab website, via a video testimonial, certificate and premium swag kit. 

Front-of-house staffer Chris Salazar mastered GoTab very quickly and was instrumental in providing a high level of service at the Santa Anita Park concessions, all the while fully leveraging the innovative contactless ordering and payment platform. He utilized GoTab’s features while remaining available to guests, assisting them and providing a superlative dining experience. “With GoTab, we’ve seen Chris grow and become an even better team member,” said Santa Anita Park Deputy Director of Hospitality Alexis Donahue. “Chris is the living proof that great service can be further enhanced with contactless ordering and payment solutions,” she added.

GoTab launched the Hospitality First Service Awards in November 2021, aiming to recognize the waitstaff that embrace smart technology and deliver an excellent dining experience. Many associate the use of technology in the hospitality industry as a detriment to the guest experience, but the submissions received over the past two months proved that contactless technology can help staff elevate the on-site hospitality experience from a service perspective. With limited workers available, many hospitality operators have had to evolve their service model, implementing hybrid systems that satisfy both tech-savvy guests (who have fully adopted contactless ordering) and more traditional guests (who still prefer to place their orders with a server). 

The Hospitality First Service Awards recognized servers at GoTab-operated venues every week in November and December 2021, offering cash prizes and swag kits to FOH staff nominated by their co-workers, guests or managers. The Grand Prize winner was selected among the program’s recognized servers: "I’m truly honored to receive this award - it’s particularly gratifying to see that hard work doesn’t go unnoticed,” said Santa Anita Park team member Chris Salazar.

If you're a current GoTab Operator and would like to recognize a Hospitality rock star on your team, visit https://gotab.io/en/hospitality-first-service-award/ today!

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at https://gotab.io/en.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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