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Innovative Food Hall Experience For The Golden Mill

GoTab has partnered with The Golden Mill to create an innovative ordering and guest experience.

Leading restaurant commerce platform drives seamless ordering and payment experience to enhance food hall efficiency and hospitality

Partnership to be highlighted during upcoming webinar on november 30

Arlington, VA, November 29, 2022 – GoTab, a leading restaurant commerce platform (RCP), today announced it has partnered with The Golden Mill to create an innovative ordering and guest experience. Designed as a community gathering place, The Golden Mill is an award-winning food hall offering amazing self-pour drinks, unmatched cuisine and the best views in Golden, Colo.

Equipped with GoTab for Multi-Operator Locations and GoTab Pass, a radio-frequency identification (RFID) technology, The Golden Mill is transforming its food hall operations to offer a frictionless ordering and payment experience for guests and vendors alike. After first speaking with the host, guests can configure their credit card to The Golden Mill’s branded RFID key card, creating a running tab amongst any of its five participating vendors and self-pour beverage wall. At the end of their visit, instead of waiting for a service team member to close their tab, guests simply drop their RFID card into a marked bucket at the exit and receive a receipt via text. Ideal for families, groups and those looking to explore a variety of offerings, GoTab Pass and Multi-Operator technology is driving increased sales, back-of-house efficiencies and a better guest experience for guests at The Golden Mill.

https://vimeo.com/776341511

Purpose-built for food halls, “eatertainment” venues and more, GoTab for Multi-Operator Locations provides a unified ordering experience with virtually limitless, roaming tabs, rollup reporting and revenue sharing, while empowering vendors with individualized control of their menus and transparency in sales through on-demand reporting and direct, daily payouts. For multi-vendor transactions, tips are automatically allocated by percentages of sales. In addition, with hundreds of integrations with leading restaurant management tools and technologies, operators can quickly and affordably customize the solution to suit their unique needs.

We are an experiential gathering place offering an incredible variety of food and drink in a lively atmosphere. As we continue to innovate and improve our eatertainment concept, we sought out a technology partner that would elevate the guest experience and improve day-to-day operations. Easy to integrate, GoTab Pass has helped us create streamlined guest ordering processes and payment to our multiple licensees and enabled our licensees to better predict their hourly sales and labor needs, translating to meaningful cost savings.

Susan Ganter, Owner of The Golden Mill

GoTab has also integrated with a self-serve beverage technology company, PourMyBeer, to enable The Golden Mill’s signature Self Pour Wall. PourMyBeer powers self-service access by allowing guests to pour their own beer, wine and other available beverages while paying by the ounce. Through the integration, all pours are added in real-time to the guest’s tab, without the need to sync each system’s product catalogs.

As food halls reimagine their service approach to cater to the changing guest experience, we’re able to partner with incredible venues like The Golden Mill to power advanced ordering and payment through our GoTab Pass technology. With this technology offering, we’re redefining the guest experience at multi-operator venues, allowing visitors to order from various merchants under one check without having to wait in long lines or spend time on individual checkouts. As a food hall built on the foundation of community, The Golden Mill is delivering a best-in-class experience for their guests. We’re excited to be a part of what they’re building.

Tim McLaughlin, CEO & Co-Founder at GoTab

To hear more about how GoTab is transforming The Golden Mill’s food hall operations, watch our webinar below.

https://vimeo.com/772558080

About GoTab

GoTab, Inc., a Restaurant Commerce Platform, is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) and property management (PMS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its all-in-one POS, mobile ordering and payment features, and kitchen display systems (KDS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, events, online ordering, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states, Canada and growing. For more information, consult our media kit, request a demo here or learn more at https://gotab.com/.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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