As the team at GoTab, we've seen how being digitally savvy can transform your food truck business. Here are some insider tips from the pros on making your food truck shine on TikTok.
As the team at GoTab, we've seen how being digitally savvy can transform your food truck business. Here are some insider tips from the pros on making your food truck shine on TikTok.
Behind-the-Scenes Action
Show your followers what goes into running your food truck. Share clips of daily prep, cooking, and setting up. These behind-the-scenes looks are perfect for social media. Maybe it is what goes into picking a location or a collage of driving to some different spots.
"A Day in the Life" Series
Create videos that highlight a day in the life of your team or the journey of your ingredients. This personal touch helps connect with your audience and showcases the people behind the food. This can be a weekly or monthly series where you talk about your sales journey, slow nights, and busy nights while adding a sense of authenticity.
Join the Trends
TikTok is all about trending content. Participate in popular food challenges or create your own to boost visibility. We've seen food trucks go viral overnight! Here are some currently trending videos-
Brat Summer- Yes, there is a dance to learn, but there can be some fun twists on this trend such as apple pay or a themed sauce or menu item bassed on this (we advise looking it up)
Olympics are hot right now, maybe see if theres a fun twist on one of the snoop dogg means or any country specific videos you can do, creating food items for each country.
Yes, thanks to the new deadpool movie, “ Bye Bye Bye” is popular once again, do with that information as you will.
Customer Creations
Encourage your customers to create their own TikToks at your truck. Set up a designated spot for filming. A unique hashtag for your truck can help track these posts and foster a sense of community.
Influencer Partnerships
Collaborating with influencers can significantly boost your reach. You don't always need a big budget – exclusive offers or previews of new menu items can be very effective. Micro or nano influencers would usually be open to working with you for comped food, a simple message to them may do the trick.
Educational Content
Position your truck as a food authority by sharing educational content. Quick facts about your dishes or cooking techniques can engage and inform your followers.
Showcase Your Specialties
What sets your food truck apart? Highlight your unique recipes or sustainable practices to stand out in the market.
Combining your food truck's charm with TikTok's dynamic platform can yield fantastic results. Be authentic, creative, and engaging to help your food truck thrive on TikTok. You're not just serving food; you're creating an experience. Dive in and let the world see what makes your food truck special.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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