Welcome to The Continental: Hospitality in the World of John Wick
Forget plush bathrobes, early check-in, lavish buffets and the traditional hospitality that has become ubiquitous with luxury hotel stays.In the world of the John Wick film universe (Yes, there are four of them) hotel hospitality takes on a whole new meaning. Now, while John Wick is far from a traditional hotel guest, the fictional Continental Hotel offers a fascinating – and often deadly – glimpse into a unique brand of hospitality catered to the unique needs of Mr Wick.
Forget plush bathrobes, early check-in, lavish buffets and the traditional hospitality that has become ubiquitous with luxury hotel stays.In the world of the John Wick film universe (Yes, there are four of them) Hotel hospitality takes on a whole new meaning. Now, while John Wick is far from a traditional hotel guest, the Continental Hotel chain offers a fascinating – and often deadly – glimpse into a unique brand of hospitality catered to the unique needs of Mr Wick.
Secrecy, Not Service, is Paramount
The Continental isn't your average luxury hotel. It caters specifically to assassins, offering a safe haven governed by a strict code of conduct. Gone are the welcoming smiles and concierge greetings. Discretion and neutrality are the cornerstones of Continental service. Staff like Charon, the concierge in the fictional NYC hotel, prioritize anonymity and efficiency, attending to guests' needs with a quiet professionalism that ensures their privacy, while still knowing them by name and unique preferences, exhibiting a level of hospitality that rivals the top in the world,
A Different Kind of Room Service
Forget burgers, fries, or something to take the edge off. At the Continental, room service comes with a different kind of lethal edge. Guests can discreetly order an arsenal of weaponry and cleaning supplies (for those particularly messy jobs). Think of it as a one-stop shop for all your professional assassin needs.
While they can certainly use GoTab for all of their room service ordering, we generally specialize in more traditional food and beverage options.
Hospitality with Hidden Costs
While the Continental offers a haven for assassins, its brand of hospitality comes at a price. Forget points programs or loyalty rewards. Here, the currency is a gold coin, a symbol of respect and adherence to the assassin's code. Think of it as a hefty membership fee for a very exclusive (and dangerous) club.
A Cautionary Tale for Hotel Guests (and Staff!)
While the John Wick films may be fictional, they offer a darkly humorous look at the lengths hotels might go to in terms of guest satisfaction. Of course, most hotels wouldn't turn a blind eye to a full-blown gunfight in the lobby. But they do offer a glimpse into the importance of discretion, respect for guest privacy, and catering to specific needs (even if those needs are a little out of the ordinary).
So, the next time you check into a hotel, take a moment to appreciate the (hopefully non-lethal) level of hospitality you're receiving. After all, you never know who you might be sharing the elevator with.
For those looking to enhance their guest experience at their hotels, look no further than GoTab.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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