Equipped with GoTab's platform, The Brig has the ability to adapt its menu effortlessly. Whether swapping out beers or making adjustments to offerings, the process streamlines to a mere 10-second task on the intuitive GoTab Manager Dashboard. Unlike legacy POS systems, where even minor alterations could entail a lengthy multi-day procedure, The Brig can now update its menu or tags in under 30 seconds, all from the convenience of a smartphone.
GoTab’s + MarginEdge Saves COGS & Labor At The Brig
Located in the esteemed Wharf neighborhood of the nation's capital, The Brig stands as a vibrant open-air beer garden offering an extensive array of German fare, beers and cocktails that is renowned for its inviting atmosphere and outstanding service. Boasting a spacious capacity of 400 individuals, with seating for 250 guests, it serves as an ideal venue for various occasions, ranging from lively happy hours, office outings, to intimate private gatherings.
The Situation
Before the onset of the pandemic, The Brig operated without servers, requiring guests to approach the bar directly to place their orders. This traditional approach posed limitations in terms of menu flexibility and real-time updates. However, with the onset of the pandemic, The Brig faced a new set of challenges, including the need to adapt to changing regulations and safety protocols while maintaining efficient operations. As a popular destination, The Brig sought a solution that would streamline its ordering process, enhance menu flexibility, and ensure a seamless guest experience.
The Solution
Optimizing Front and Back-of-house
Equipped with GoTab's platform, The Brig gained the ability to adapt its menu effortlessly. Whether swapping out beers or making adjustments to offerings, the process streamlined to a mere 10-second task on the intuitive GoTab Manager Dashboard. This seamless integration ensured that changes made by The Brig were instantaneously reflected on the guest's menu interface. Unlike legacy POS systems, where even minor alterations could entail a lengthy multi-day procedure, The Brig can now update its menu or tags in under 30 seconds, all from the convenience of a smartphone.
General Manager, Clifton Brown, who joined The Brig in 2023, says, “The biggest thing I love about GoTab is you guys are growing constantly. Any questions I have I can get a quick answer from my account manager.”
Having utilized MarginEdge in restaurants for over 7 years, Brown attested to its indispensable role in his operation. He highlighted the time saved through efficient invoice tracking, equating to about 3-4 hours weekly, leading to substantial annual savings in COGS and preserving tens of thousands of dollars in revenue. Additionally, the recipe tracking feature serves as a centralized repository for all past purchases and recipes, enhancing organization and productivity.
On the financial side, The Brig experienced several major benefits. Servers can cover more tables with less effort, managers have full visibility into kitchen operations using the GoTab KDS, and with guest-led mobile ordering, managers handle less cash and make fewer trips to the bank.
Utilizing GoTab segments and discounts, The Brig creates special QR codes to allow hosts of local affinity groups to register their members for special menus, offers, and discounts.
With GoTab and MarginEdge, The Brig has a full suite of tools to continuously improve their guest experience while running their business more profitably and quickly adapting to the external business environment.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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