Best Practices

A Toast to the Season- Attracting Holiday Parties to Your Restaurant and Brewery

As the holiday season approaches, we all look forward to those cherished parties that bring warmth and cheer to the year's end. While many companies choose to host their festivities in-house, your restaurant or brewery can be the perfect venue to make these celebrations unforgettable. Beyond spreading joy, this is an excellent opportunity to showcase your unique space and give your end-of-year revenues a significant boost. In this blog, we'll explore strategies to market your restaurant and brewery as the ultimate destination for staff holiday parties.

Crafting Unforgettable Experiences

When you invite companies to celebrate the holiday season at your restaurant or brewery, it's not just about offering a menu; it's about creating an extraordinary experience. Tailored holiday packages can be the key to success. Consider crafting these packages to cater to different group sizes and budgets, offering more than just a selection of dishes and drinks. Think of them as all-encompassing experiences that embrace the holiday spirit.

Consider adding a dash of creativity – perhaps a special craft beer brewed exclusively for the occasion or a holiday-themed menu that tantalizes the taste buds. Emphasize the personalization aspect, allowing companies to customize their menus or choose a unique theme that resonates with their culture. The goal is to make these events memorable for both the organizers and the attendees. Present these packages as hassle-free solutions and underline why your venue is a superior choice compared to an in-house gathering.

Highlighting Your Venue's Potential

A crucial part of marketing your restaurant or brewery for staff holiday parties is showcasing the potential of your venue. It's not just about what's on the menu; the venue itself is a vital selling point. 

Showcase the versatility of your space by presenting various seating arrangements, from cozy gatherings to large corporate soirées. Don't forget to shine a light on any additional amenities your venue offers, such as a dance floor, private dining rooms, or outdoor areas for seasonal gatherings. These details aren't just about the space; they're about creating an inviting atmosphere that resonates with any kind of audience.

Leveraging Your Online Presence

The online presence of your restaurant or brewery plays a pivotal role in attracting staff holiday parties. Your website should serve as a central hub for providing information on holiday packages, menu choices, and booking procedures. The process should be straightforward for party organizers, ensuring that they can easily find details on how to book, available packages, and any special inclusions.

Utilize social media platforms to connect with your audience. Share visually appealing content that conveys the holiday spirit and showcases images from previous staff parties held at your venue. With GoTab's POS, you can create visually compelling emails and SMS to customers, including special booking promotions and general outreach to get your venue at the top of the mind of the customer with a strong booking call to action.

Below are some ideas to get the thoughts flowing for your outreach!

Craft Your Holiday Experience

Subject- Book Your Unique Holiday Bash!

Why settle for the ordinary when you can have an extraordinary holiday party at (Your Brewery)? Immerse yourself in the festive spirit with our craft brews, delectable bites, and a cozy atmosphere that's perfect for merrymaking. Limited dates available, so let's craft a memorable holiday experience for your team!

Cheers to unique celebrations,


"Let's Get Festive"

Subject- Plan Your Festive Feast at(name of venue)


'Tis the season to be jolly, and we've got the perfect venue for your festive gathering! Whether it's an intimate dinner or a lively party, we're here to make your holidays extra special. Explore our holiday menus and book your spot today. Let's make it a season to remember!

Warm wishes,

Custom Event Menu and Event Deposits

With GoTab's Restaurant and Brewery POS, you can take personalization to the next level. Create custom event menus that can be enriched with images and videos tailored specifically for the occasion. This adds a unique and memorable dimension to the dining experience, making each event extraordinary.

What's more, GoTab allows you to offer the convenience of event deposits. Event organizers can make advance payments or deposits for future events, which can then be seamlessly applied to the tab on the day of the event. This simplifies the payment process and provides peace of mind to both hosts and attendees, ensuring a smooth and worry-free event experience.

By hosting staff holiday parties in your restaurant or brewery, you have the opportunity to elevate your end-of-year revenues while creating memorable experiences for local businesses. The key to success lies in offering tailored packages, showcasing your event spaces, providing entertainment, and maintaining a robust online presence. With strategic marketing and a touch of holiday magic, you can ensure that the holiday season brings joy not only to your guests but also to your bottom line. Cheers to a successful holiday season!

Check out our KDS Kitchen Display System, Brewery POS, and Restaurant POS features to learn how we can optimize your operations this holiday season.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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