Best Practices

Benefits of Contactless Ordering

Contactless ordering is the hospitality industry’s digital genie. Customers can swipe their magical phone, and out comes a fully functional, interactive menu—no touching used menus or waiting for servers to arrive at your table. Plus, contactless ordering grants your establishment three wishes of effortless operations, optimized safety, and maximized transactions. 

Once you experience the versatility of this new customer-ordering experience, you’ll never want to put this genie back in its bottle. 

Below, we’ll be covering a number of different contactless ordering tips and explain the business-changing benefits of shifting towards this restaurant technology.

#1 Streamlined Workflow

Contactless ordering provides your restaurant with a seamless and error-free dining experience that won’t sacrifice any of the personal connection traditionally associated with sit-down service.

  • Reduced server errors – Digital food ordering reduces work volume for staff by limiting order errors during the transfer from pen to POS. Customers choose and order what they want, how they want it all from an online ordering system.
  • Change orders with a touch – Often diners will forget to mention their aversion to garlic or their sensitivity to gluten. With quick, streamlined contactless ordering, your guests can change their order or request help at a touch of a button. Contactless ordering also offers the ability to create customized menus that allow guests to search and filter seamlessly for dining preferences and dietary restrictions.
  • Serving Efficiency – As a server, you often find yourself stuck at a table taking orders when one guest hasn’t decided on their meal yet. This can have a snowball effect when the next table’s customers were waiting to order and growing impatient. Rather than focusing on getting everyone’s food to their tables on time, servers can instead focus on ensuring a quality customer experience. 

Little inefficiencies add up. By letting your guests start the dining experience with contactless ordering, you can offer guests more control, free up server bandwidth, and ensure a streamlined workflow from arrival to departure when moving towards a contactless dining experience.

What About Guests Who Want The Traditional Dining Experience?

New technological solutions don’t have to be all-or-none. Many guests prefer the sit-down service staples, embellished with waiter-approved recommendations, chummy repartee, and each of the personal touches traditionally served alongside their steaming plate of filet mignon. 

If that’s the case, it never hurts to have a few spare (sanitized) menus at the ready.

Remember: Contactless ordering optimizes, rather than sacrifices, the service experience. With more flexibility, waitstaff can dedicate themselves to what matters most—making your guests' dining experience one of excellence. 

#2 Serve From a Safe Distance

Contactless ordering is a customer-requested technology, one now demanded by COVID’s unforeseeable transformation of the way restaurant staff operate in the food service industry.

In addition to its service optimization, contactless ordering for restaurants improves the safety of all building occupants by allowing them to not only maintain a safe distance from each other, but eliminate the spread of pathogens through the use of a contactless menu. 

Taking orders and processing payments digitally also increases service speed, allowing your staff to turn around tables faster, boost revenue, and, most importantly, stay healthy. 

#3 Improved Guest Loyalty and Transactions

Contactless technology and the use of mobile devices within the service sphere offer ample opportunities to not only enhance guest loyalty but optimize transactions.

With the implementation of contactless ordering comes the supplementary adoption of advanced technologies that amplify customer service interactions. 

More specifically, the resurgence of the QR code platform, used to share online menu options and specials with in-restaurant guests, is a data encrypting magician—but its top hat is filled with a lot more than rabbits. Instead, its rim brims with pages of menu offerings, providing customers with shorter wait times and convenient re-access so diners can continue to scroll the online menu during their meal to order more treats for the table—who’s in the mood for dessert?

It’s the seamless convenience that’ll keep your customers coming back for more (and more and more). 

#4 Maximized Marketing

Inspired by the convenience and utility of digital ordering, restaurants around the country are adopting this digital genie as a means for forward-thinking brand revamps, with digital-only restaurants and dedicated food pick-ups for digital orders.1 

The revitalized restaurant designs burgeoning around the country indicate a high demand for digital ordering services, as well as digital loyalty programs.

The integration of technology into the hospitality industry improves guest experiences, sure. But it also gathers vital data and analytics that provide a greater understanding of customer preferences. 

This allows restaurants to create unique and personalized dining experiences. 

Contactless Ordering with GoTab

Contactless ordering provides your guests with an uncomplicated ordering experience available right at their fingertips. Digital menus offer vivid imagery and videos that immerse your guests into an innovative ordering experience. Plus, the benefits extend beyond your customers to your staff as well.

Here at GoTab, we understand the value of a contactless platform that encourages guests and servers to collaborate. A quick capture of a QR code initiates the ability to open tabs, browse menus, split bills, and add tips, too!

When it comes to payments, guests can input credit card information into an encrypted system or go contactless with GoTab’s mobile POS system. 

What’s more to say? With GoTab, your wish is granted. 


  1. Fast Casual. Contactless ordering forcing restaurants to adopt 9 tech strategies in 2021. 
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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