Best Practices

Best Technology Upgrades For Your Next Music Festival

Best Technology Upgrades For Your Next Music Festival

Whether they’re streamlining logistics or enhancing artists’ performances, technology upgrades can elevate the quality of your next music festival. 

Streamlined checkout processes mean lower service costs, but fewer waiting lines also mean more fun-time for attendees. A killer drone show means more excitement for guests, but memorable experiences also mean more profit from return customers.

The bottom line is that new tech upgrades translate to… well, a better bottom line

In this article, we’ll discuss a few of the hottest music-festival upgrades available now.

#1 Contactless Ordering and Payment

No one goes to a music festival to wait in line. But between bathrooms, bars, and vendor stations, it can feel like there’s no time left to actually enjoy the atmosphere.

The solution? Contactless ordering and payment.

If you worry that a QR-code based system is setting up a cold experience for your customers, the opposite is actually true. With less time spent on the usual nuts and bolts of service transactions, servers and attendants are free to address customer concerns and to deliver the concessions.

In turn, festival goers are sure to appreciate being able to get food and drink without having to leave the music.

Look for a system with features like the following:

  • Group tabs – Long lines deter customers from repeat trips. But if they can open a group tab and divvy up payment at the end, they’re more likely to keep ordering. As an added bonus, this reduces transaction costs on both ends.
  • Server communication – Make sure customers can express concerns in real time so that you can deal with them in real time.
  • Location-based menus – If you’re in a particularly expansive locale, customize menu options based on where customers are placing their orders. This allows you to run special promotions in some corners of your venue while removing out-of-stock items in others.

#2 Drone Light Shows

Once your customers are happily stocked with concessions, give them something to look at while they drink and dine.

Pyrotechnics and fireworks are definitely cool, but they’re also messy, dangerous, and loud. Drone light shows offer all the benefits of their dated counterparts but with several advantages: 

  • Better crowd experience – Festival goers don’t want to cough on pyrotechnic smoke. Drones produce none of it while also enabling significantly more sophisticated effects. For example, they can be synced to fly and pulse with the music. 
  • Sensitivity – Loud explosions can be off-putting for some guests. Drones provide a valuable experience and eliminate any sudden-noise concern.
  • Environmental friendliness – No more inadvertent wildfires, wildlife-disrupting blasts, or refuse. Drones are clean, quiet, and reusable.

#3 Hydrogen Powered Generators

Music festivals need power. Greening that power up can add another selling point to your event while also giving you the feel-goods. Many festivals have begun moving to clean hydrogen powered generators. 

Look for models with features like the following:

  • Sufficient wattage for your guests or vendors
  • Solar panels for battery recharge
  • Apps to enable remote control and monitoring
  • A variety of ports

#4 Immersive Sound

Long gone are the days of concert goers clamoring over each other to get closer to the music. Advances in audio technology and engineering mean that everyone can experience the performance equally.

Immersive sound, sometimes called “360 degree audio” or “3D sound,” opens up a new frontier of possibilities. 

  • Digital effects can be used to enhance the live music in real time.
  • Sound effects such as “swirling” music provide a full-body experience.
  • Sound can be synched to visual displays. 

With ever-developing innovations, each new immersive soundscape is sure to prompt new competition and innovation in the field.

#5 Holograms

This is the true Wild West of music-festival technology. People are still dreaming up all the possibilities that holographic technology opens up for live shows.

  • On American Idol in 2007, Celine Dion did a duet of “If I Can Dream” with a holographic Elvis Presley. 
  • At Coachella 2012, a hologram of Tupac Shakur performed alongside Snoop Dogg and Dr. Dre.
  • At the 2019 Billboard Music Awards, Madonna performed with four holograms of herself. 

The right provider may depend largely on where your festival is held, but holograms offer a wide variety of innovative possibilities that are sure to get attendees’ attention.

Upgrade Your Festival With GoTab

The times are indeed changing, and new technology offers festival promoters many new possibilities for show-enhancement and cost-reduction. Whether you’re considering holographic rock stars of days past or contactless ordering system, new possibilities are rapidly expanding. 

GoTab’s contactless payment and ordering make it possible to streamline customer experience and reduce the costs associated with ordering and payment. Our fully branded menus, secure payment processing, and tab capabilities make us the ideal solution for getting your guests out of line and back to the fun. 

In turn, reducing the costs associated with service and payment frees up more of your budget for other technical innovations.

Turn and face the changes with GoTab.


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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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