Best Practices

Brewery Industry Challenges Today

If you rewind back to March of 2020, the sky was falling on the brewing industry. Since then, breweries have come a long way. Unfortunately, there are still some challenges the industry faces today.

The Brewery Supply Chain

Supply chain challenges are top of mind for everyone. The beer supply chain is a system of crucial steps taken from recipe to conception through production, brewing, bottling, and delivery to consumers. This includes sourcing raw materials such as malt, hops, and yeast.

Brewery Image

For busy breweries with high demand and a long list of orders, production staff need to work as efficiently as possible. Every time you finish a batch, you should be prepared to start the next one. But what happens when you don’t have the right ingredients or packing materials? Production is delayed, revenue is lost, you have unhappy customers, and have to pay extra to get the materials you need. Unfortunately, when the cost of ingredients and packaging are already rising, the extra cost can have a big impact on the bottom line.

The beer industry is experiencing a scarcity of hops due to adverse weather, brush fires, and other environmental events. With rising temperature reducing soil moisture and droughts exacerbating water shortages, climate change poses a real threat to the availability of raw materials of the beer supply chain.

Brewery Image

In terms of packaging, the increase in demand for craft beers has led to corresponding growth in the beer packaging market. Beer packaging involves the bottling and labeling of bottles, cases, and kegs. Suppliers are competing on price, capacity, volume, and quantity that is likely to impact the market considerably.

Shortages are everywhere. From aluminum cans, to gran prices rising, to equipment lead times ballooning, the supply chain is hitting breweries from all angles. Most can be overcome with proper lead times or partnering with a neighboring brewery or co-op or a slight and mostly temporary price increase . While dealing with ingredient shortages, skyrocketing prices, and ongoing supplier issues, breweries have one goal in mind- keep production on track without impacting margins.

Brewery Real Estate Challenges

If you are looking for a location right now, this might be news for you- finding a space is hard. This has led to lots of decisions about leasing, buying, size of the brewery, and a number of other factors influencing location. The age of brewery and location affects one of the biggest trends: COVID restrictions. In different states of the country, people are able to do different things with their breweries. Places like Florida are wide open, where other places in the country have you jumping through hoops to sell your beer in the taproom. Though these issues are expected to be temporary, a few steps can help you achieve your greatest success this year: first, you need to know your numbers, track your data, and be able to make decisions with solid information influencing each step. 

Environmental Impacts For Breweries


An issue of concern to many breweries relates to the importance of maintaining clean water supplies. Many craft beers require the use of water containing specific mineral combinations. Every gallon of craft beer results in up to seven gallons of water during the production process. Environmental disasters that threaten the purity of drinking water in a particular location can potentially heavily impact nearby brewing businesses.

Brewery Brand Loyalty

Consumers in today’s market enjoy casually sampling different beers. A certain percentage of customers do not have long-term loyalty towards specific products. While customers may express a strong preference for Budweiser, Miller, or Coors brands, most craft brewery customers prefer to sample products from a cross-section of breweries. This tendency places a need upon small breweries to introduce trendy new products to local markets. 

Even with all of these challenges, there is a light at the end of the tunnel for breweries. Due to technological advances, there are tools and systems that can and should be utilized to help your brewery run efficiently. Some of the biggest advancements are hardware related and give you the ability to track inventory as well as access valuable information that can help you save time and money. To learn how GoTab’s technology can help your brewery, visit


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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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