Best Practices

Brewery Marketing : Marketing Strategies to Engage and Delight Beer Enthusiasts

In today's dynamic craft beer industry, breweries face fierce competition, making effective marketing and engaging activations essential for success. To stand out in a crowded marketplace, breweries must develop innovative strategies that captivate beer enthusiasts and create memorable experiences. In this article, we will explore the world of brewery marketing and activations, highlighting key strategies to engage and delight consumers.

Building an Authentic Brand Identity:

Craft breweries thrive on their unique stories and passion for brewing exceptional beers. Developing an authentic brand identity is crucial to attracting loyal customers. Breweries should focus on telling their story, emphasizing their brewing process, ingredients, and commitment to quality. By showcasing the brewery's values and personality through consistent branding and messaging, breweries can forge a strong connection with their target audience.

A brand is not just about our exceptional products; it's also about the heart and soul of the people who make it all happen. Take pride in showcasing the individuals behind the scenes, fostering a strong sense of camaraderie and family amongst your customers

Social Media: Strategies to Consider

Sharing stories and images of your staff members on a regular basis. Feature different employees in each post, highlighting their role, expertise, and contributions to the brewery. Include a brief interview or Q&A session where they share  brewing techniques, or interesting stories related to their work. This creates a lifestyle image and not  just a product centric image for your brand.

Behind-the-Scenes Brewery Tours: Take your Instagram followers behind the scenes of your brewery by sharing glimpses of your staff in action. Capture moments of brewing, canning, or labeling processes, and showcase the hard work and dedication of your team. This not only gives your followers a unique perspective but also allows them to appreciate the craftsmanship and passion that goes into every beer.

Staff Favorites: Create posts featuring staff members' favorite beers from your brewery. 

Influencer Partnerships and Beer Influencers:

Influencer marketing has become a powerful tool for breweries to reach new audiences. Partnering with beer influencers, bloggers, or local beer enthusiasts with a significant online following can help generate buzz and attract attention to your brand. Collaborating with influencers for tastings, reviews, or social media takeovers can expose your brewery to their dedicated followers and create authentic connections.

Need to know- It's important to note that bigger isn't always better when it comes to influencer partnerships. Nano influencers, those with fewer than 10,000 followers, can be a cost-effective method for creating awareness around your brand. These influencers may require minimal or even no payment, often requesting only food or beer in exchange for their promotion. Embracing partnerships with nano influencers can be a budget-conscious approach that still yields valuable exposure for your brewery.

Loyalty Marketing:GoTab and Klayvio:

 Harnessing the power of data and personalized marketing is crucial to drive success. With the seamless integration between GoTab and Klaviyo, breweries can take their marketing efforts to new heights. The integration allows real-time data flow from GoTab to Klaviyo, including customer information, viewed menus/products, average order totals, and more. This wealth of data empowers operators to leverage Klaviyo's robust features to create targeted email campaigns, automate email sequences, implement customer retention strategies, and make data-driven decisions. From personalized email marketing to automated customer follow-ups, this integration provides the tools necessary to optimize marketing efforts, increase customer engagement, and drive revenue.

Brewery Events and Tastings:

Hosting brewery events and tastings is an excellent way to showcase your beers and create immersive experiences for consumers. Consider organizing beer tastings, brewery tours, or special release parties to engage directly with beer enthusiasts. These activities allow customers to sample your beers, learn about their unique flavors, and gain a deeper appreciation for your craft. Additionally, hosting trivia nights, sports nights, or clubs on off nights can generate a consistent crowd. Promote these events weekly on platforms like Eventbrite or partner with "things to do" pages on social media to reach a wider audience.

GoTab Brewery Solutions:

For breweries, leveraging innovative technology is essential to drive success. With GoTab's Brewery Solutions, breweries can take their operations to the next level. Our comprehensive suite of features and integrations empowers brewers to enhance guest experiences, increase revenue, and optimize operational efficiency.

Request a demo today and learn about GoTab’s Solutions for Full Service Breweries and Tap Rooms

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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