In today's fiercely competitive brewery landscape, thriving isn't just about crafting great beers; it's about making strategic decisions based on solid data. The power of good data lies in its ability to illuminate trends, uncover opportunities for growth, and guide operators towards higher revenue streams. In this article, we'll explore the pivotal role of data in brewery operations and how GoTab's Brewery POS is the perfect tool to help brewers make informed choices and maximize their profits.
Data-Driven Decisions with GoTab's Brewery POS
In today's fiercely competitive brewery landscape, thriving isn't just about crafting great beers; it's about making strategic decisions based on solid data. The power of good data lies in its ability to illuminate trends, uncover opportunities for growth, and guide operators towards higher revenue streams. In this article, we'll explore the pivotal role of data in brewery operations and how GoTab's Brewery POS is the perfect tool to help brewers make informed choices and maximize their profits.
Brewery Data as a Tool, Not a Gospel
While data is a formidable ally, it's crucial to remember that it complements, not replaces, human insight and experience. Data serves as a guidepost, helping brewers navigate their journey towards success. By combining the insights gleaned from data with their deep industry knowledge and creativity, brewers can concoct winning strategies.
Beyond the numbers lies a treasure trove of insights. This includes scrutinizing data sources like customer feedback, online reviews, and industry reports. This comprehensive approach empowers brewers to gain a profound understanding of their audience, identify areas of improvement, and grasp growth opportunities.
For instance, a brewery might notice a dip in customer satisfaction scores even though their beer quality remains top-notch. A deep dive into qualitative feedback reveals that the issue isn't the brew but the service speed during peak hours. Armed with this knowledge, they can swiftly implement strategies like integrating GoTab's Brewery POS to streamline ordering and reduce wait times. This proactive stance addresses the core problem, leading to delighted patrons and a surge in revenue.
Unveiling Avenues for Growth
The beauty of data lies in its ability to uncover trends. By examining data from GoTab that tracks product popularity by time, zone, and category, brewers can pinpoint emerging trends and capitalize on them. This data-driven approach facilitates intelligent menu engineering, allowing brewers to tailor their offerings to match customer preferences and market demand. Armed with these insights, brewers can enhance the brewery experience and increase revenue.
Power of First-Party Ordering Data
The ownership of first-party ordering data is a strategic advantage that brewers should exploit. Unlike third-party platforms, this data treasure chest provides complete visibility and control. GoTab's Brewery POS grants brewers access to their first-party data, empowering them to make data-driven decisions customized to their unique brewery needs. It's the ticket to optimizing operations and unlocking untapped potential.
GoTab Manager App
GoTab understands the need for real-time insights and on-the-go management. That's why we developed the Manager App, a powerful tool that offers deep visibility into store-level reporting and unmatched features for restaurant, brewery, and venue management. With this app, operators can access real-time data, make immediate changes to shifts, menus, inventory, and more, all from the convenience of their mobile device. This game-changing solution empowers operators focused on growth and multi-unit efficiency.
In the ever-evolving brewery landscape, leveraging data isn't just an option; it's a necessity to increase revenue and make smart decisions. By embracing data, understanding its role, recognizing trends, and harnessing first-party ordering data, brewers can optimize operations and craft an exceptional brewery experience. With GoTab's Brewery POS, brewers gain real-time insights and control, opening the doors to unlimited brewery potential.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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