Tap into Inclusivity- Brewing Success Through Accessibility
GoTab, Inc. CEO Tim McLaughlin chats with Craft Beer Professionals to discuss accessibility in breweries and how they can appeal to and support customers with disabilities while maintaining the integrity of their existing brewery brand.
In recent times, the spotlight has shone brightly on the importance of inclusivity and accessibility across all facets of life. One area that's undergoing a transformation to cater to diverse needs is the brewery and hospitality industry. As we explore the insights shared in a thought-provoking webinar with GoTab CEO Tim McLaughlin and Craft Beer Professionals, it becomes evident that creating an accessible and welcoming environment not only enriches the lives of individuals with disabilities but also enhances the overall customer experience. At the heart of this discussion lies a shared commitment to making spaces like breweries truly inclusive. Join us as we delve into the key takeaways from this enlightening conversation and uncover how businesses like GoTab are championing accessibility.
Understanding the Landscape
The conversation began by shedding light on the diverse spectrum of disabilities and neurodiversity, emphasizing that not all challenges are visible at first glance. While adhering to the legal requirements outlined by the Americans with Disabilities Act (ADA) is crucial, the participants stressed the value of going beyond compliance to create spaces that consider a variety of needs.
Creating Physical and Sensory Accessibility
One of the cornerstones of accessibility is the physical layout of a space. The discussion highlighted the importance of practical adaptations, such as installing ramps, ensuring wider pathways, and providing accessible restrooms with changing tables. These seemingly small adjustments significantly impact comfort and convenience for all patrons.
Beyond physical modifications, participants explored the sensory aspects that contribute to an inclusive experience. Elements like lighting, sound, and color schemes were discussed, with an emphasis on creating a sensory-friendly atmosphere. Using calming colors, reducing noise, and offering quiet spaces were suggested strategies for accommodating sensory sensitivities.
Navigating the Digital Landscape
In an increasingly digital age, online accessibility is paramount. The conversation delved into the significance of accessible websites, menus, and point-of-sale systems. It was underscored that ensuring digital platforms are user-friendly for individuals with disabilities is an essential step toward inclusivity.
Accessibility and GoTab
GoTab, a leading innovator in hospitality technology, embodies the principles of inclusivity and accessibility. Through their user-friendly point-of-sale system, GoTab not only streamlines the ordering process but also ensures that individuals with disabilities can navigate menus and place orders effortlessly. With an emphasis on digital accessibility, GoTab exemplifies how technology can bridge gaps and create a more inclusive hospitality experience.
By embracing accessibility, businesses have the opportunity to not only comply with regulations but to exceed expectations and create memorable experiences for all patrons. The path to inclusivity is one that leads to a more enriched and vibrant community, where everyone feels valued and welcome.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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