Elevating the Bowling Alley F&B Experience

Twisted Pin, a dynamic entertainment hub that opened its doors in Plainfield, IL, in 2014, is a pioneer in redefining bowling as more than just a game. This 26,000-square-foot establishment encompasses bowling lanes, an arcade, a bar, food & beverage program, and a 28-tap self-pour beer wall. Twisted Pin's mission is to transform the traditional bowling alley into a multifaceted entertainment destination.

GoTab Team
·
December 5, 2023
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IN THIS ARTICLE

Twisted Pin Strikes Success - Elevating the Bowling Alley F&B Experience 

Twisted Pin, a dynamic entertainment hub that opened its doors in Plainfield, IL, in 2014, is a pioneer in redefining bowling as more than just a game. This 26,000-square-foot establishment encompasses bowling lanes, an arcade, a bar, food & beverage program, and a 28-tap self-pour beer wall. Twisted Pin's mission is to transform the traditional bowling alley into a multifaceted entertainment destination.

The venue's unique blend of activities makes it a go-to spot for both families and friends seeking a modern and engaging entertainment experience. With a focus on creating an environment where guests can seamlessly transition from bowling to gaming and enjoy a variety of drinks, Twisted Pin embarked on a journey to implement technology that enhances every aspect of the guest's visit. 

A Unified Self-Ordering System to Speed Orders to the Kitchen

Twisted Pin Owner Jonathan Dow, found himself grappling with operational challenges from a previous POS provider that hindered efficiency resulting in extended wait times, increased staff training requirements, and a slew of additional tasks. The previous setup, involving self-ordering kiosks at each bowling lane, proved to be slow and lacked a guest-centric approach. 

Jon sought a POS system that could not only facilitate swift guest food and beverage orders from all the lanes but also seamlessly integrate with the self-pour beverage wall. Jon aimed for a unified system that would allow guests to order effortlessly from their mobile devices and scale his operations, eliminating the need for costly hardware and multiple systems.

QR Codes Across Lanes, Enhanced Tab-Splitting Efficiency and More

In 2022, Twisted Pin adopted GoTab's cutting-edge POS, KDS Kitchen Display System and mobile ordering featuring QR codes across lanes and designated zones. This innovation redefined the user experience. Patrons scan QR codes to access a user-friendly interface for orders, feedback, notes, and tab sharing. The staff transitioned smoothly from its previous problematic POS, enhancing tab-splitting efficiency and resolving issues.

Operational enhancements include a user-friendly backend for easy menu adjustments, saving time and boosting venue efficiency. The switch to QR codes saw an impressive 18.6% boost in weekend food and beverage spending compared to the previous kiosk system, significantly enhancing the overall guest experience.

"We have seen an 18.6% increase in sales with GoTab’s QR code ordering compared to the kiosk sales with our previous provider." - Jonathan Dow, Owner

Twisted Pin's shift to GoTab has streamlined check-in, check-out, and introduced RFID cards for unified ordering. With Pour My Beer self-pour walls, guests seamlessly order beer and food by tapping RFID readers, keeping the party going effortlessly. The transition has enhanced guest experiences, reduced wait times, and streamlined staff operations. Twisted Pin's adoption of GoTab’s POS significantly alleviated staff pain points, ensuring operational efficiency and aligning with Jon's vision of a modern, guest-focused entertainment destination.

The Benefits

Increased Revenue

Remarkable impact on profitability and guest spending - 18.6% boost in weekend food and beverage spending compared to the previous kiosk system

Eliminate Guest Checkout Lines and Wait Times

One system for ordering /Pour Wall streamlines check-in, check-out, and ordering processes, granting guests more playtime while minimizing mundane staff tasks.

Enhanced Guest Experience 

GoTab revolutionizes the mobile ordering experience, ensuring user-friendly interactions with features such as real-time communication and shared tabs, all without waiting in a line.

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35%+
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$1B+
transactions per year
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faster table turns
35%+
higher check averages