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Elevating the Bowling Alley F&B Experience

Twisted Pin, a dynamic entertainment hub that opened its doors in Plainfield, IL, in 2014, is a pioneer in redefining bowling as more than just a game. This 26,000-square-foot establishment encompasses bowling lanes, an arcade, a bar, food & beverage program, and a 28-tap self-pour beer wall. Twisted Pin's mission is to transform the traditional bowling alley into a multifaceted entertainment destination.

Overview

Twisted Pin Strikes Success- Elevating the Bowling Alley F&B Experience 

Twisted Pin, a dynamic entertainment hub that opened its doors in Plainfield, IL, in 2014, is a pioneer in redefining bowling as more than just a game. This 26,000-square-foot establishment encompasses bowling lanes, an arcade, a bar, food & beverage program, and a 28-tap self-pour beer wall. Twisted Pin's mission is to transform the traditional bowling alley into a multifaceted entertainment destination.

The venue's unique blend of activities makes it a go-to spot for both families and friends seeking a modern and engaging entertainment experience. With a focus on creating an environment where guests can seamlessly transition from bowling to gaming and enjoy a variety of drinks, Twisted Pin embarked on a journey to implement technology that enhances every aspect of the guest's visit. 

‍The Situation

Twisted Pin Owner Jonathan Dow, found himself grappling with operational challenges from a previous POS provider that hindered efficiency resulting in extended wait times, increased staff training requirements, and a slew of additional tasks. The previous setup, involving self-ordering kiosks at each bowling lane, proved to be slow and lacked a guest-centric approach. 

Jon sought a POS system that could not only facilitate swift guest food and beverage orders from all the lanes but also seamlessly integrate with the self-pour beverage wall. Jon aimed for a unified system that would allow guests to order effortlessly from their mobile devices and scale his operations, eliminating the need for costly hardware and multiple systems.

‍The Solution

In 2022, Twisted Pin adopted GoTab's cutting-edge POS, KDS Kitchen Display System and mobile ordering featuring QR codes across lanes and designated zones. This innovation redefined the user experience. Patrons scan QR codes to access a user-friendly interface for orders, feedback, notes, and tab sharing. The staff transitioned smoothly from its previous problematic POS, enhancing tab-splitting efficiency and resolving issues.

Operational enhancements include a user-friendly backend for easy menu adjustments, saving time and boosting venue efficiency. The switch to QR codes saw an impressive 18.6% boost in weekend food and beverage spending compared to the previous kiosk system, significantly enhancing the overall guest experience.

‍"We have seen an 18.6% increase in sales with GoTab’s QR code ordering compared to the kiosk sales with our previous provider." - Jonathan Dow, Owner

Twisted Pin's shift to GoTab has streamlined check-in, check-out, and introduced RFID cards for unified ordering. With Pour My Beer self-pour walls, guests seamlessly order beer and food by tapping RFID readers, keeping the party going effortlessly. The transition has enhanced guest experiences, reduced wait times, and streamlined staff operations. Twisted Pin's adoption of GoTab’s POS significantly alleviated staff pain points, ensuring operational efficiency and aligning with Jon's vision of a modern, guest-focused entertainment destination.

The Benefits

Increased Revenue

Remarkable impact on profitability and guest spending - 18.6% boost in weekend food and beverage spending compared to the previous kiosk system

‍Eliminate Guest Checkout Lines and Wait Times

One system for ordering /Pour Wall streamlines check-in, check-out, and ordering processes, granting guests more playtime while minimizing mundane staff tasks.

‍Enhanced Guest Experience 

GoTab revolutionizes the mobile ordering experience, ensuring user-friendly interactions with features such as real-time communication and shared tabs, all without waiting in a line.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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