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GoTab at the 2022 Tampa Craft Beer Fest

With more than 90 breweries gathering for the 2022 Craft Beer Fest in Tampa, FL, Florida Brewers Guild Executive Director Sean Nordquist tapped into GoTab to retool his signature annual event held on March 5 at the Perry Harvey Sr. Park.

Transforming the Guest Experience & Brewers Hideout with GoTab’s Commerce Platform

With more than 90 breweries gathering for the 2022 Craft Beer Fest in Tampa, FL, Florida Brewers Guild Executive Director Sean Nordquist tapped into GoTab to retool his signature annual event held on March 5 at the Perry Harvey Sr. Park.

Contactless Food Ordering at Brewers’ Hideout

As 400+ attendees descended upon downtown Tampa to sample more than 300 different craft beers, GoTab worked closely with Florida Brewers Guild Executive Director Sean Nordquist to create an exciting Brewers’ Hideout - a space reserved for the breweries and their staff to gather, take a break from the crowds, share food and drinks and network. Located steps away from the booths, the unique setup got an upgrade from the usual tent, with old shipping containers rearranged to provide a top deck looking out over the entire event. Brewers could order food from the various food trucks on site via the special GoTab QR code set up for them.

Using their mobile devices and with GoTab’s zero-dollar ordering feature used for catered events, they could easily and seamlessly order their food and receive a text when their food was ready for pickup, all the while enjoying the various beers on tap at the hideout. “GoTab went above and beyond to create an incredible space for our brewers to mingle, enjoy some respite from the event and easily have access to delicious food and beers,” said Nordquist. “I’m so grateful for GoTab’s fantastic customer service, which truly set our team up for an amazingly successful Craft Beer Fest.”

Merchandise Sales via GoTab

The Guild also used GoTab’s features for its own booth, leveraging the cloud-based solution as a POS to sell merchandise. Equipped with lightweight tablets and handheld payment terminals, Sean and his team of volunteers enjoyed how intuitive and easy to use GoTab is, and how very little training/setup was needed for everything and everyone to be up and running. With transaction rates lower than previously used payment processing solutions, it made sense financially to leverage the platform to sell t-shirts and other branded gear to attendees. GoTab’s inventory features came in handy throughout the day as volunteers could easily check on product and size availability before each sale. After the event, the team was able to run reports and analyze sales, saving them time to tally up revenue and helping them assess merchandise production needs for next year. With GoTab easily and seamlessly working on any tablets, the team set up a mobile hotspot and was able to run all tablets and payment terminals through the hotspot, freeing up their personal mobile devices and tablets for their own communications needs.

Convenience and Savings via GoTab-Powered Digital Brochure

A key component of the Craft Beer Fest is the brochure that contains information on all 90 breweries present on-site, the beers they’re serving and where to find them throughout the Perry Harvey Sr. Park. Typically, Nordquist spends upwards of $3,000 to get the brochure printed, knowing that as soon as the festival starts, it quickly becomes outdated as brewers run out of certain specialty beers or alter the selection of craft brews they pour at the event. This year, Nordquist chose to go digital and leveraged GoTab’s menu features to present an updated catalog accessible via QR code. Small QR code posters were displayed at each booth for guests to access the list of brewers and craft beers available. The team updated the online catalog in real-time, and saved thousands of dollars in printing costs via the GoTab-powered digital brochure. “Being able to provide up-to-date information to our attendees thanks to GoTab’s platform was key in transforming and improving the guest experience,” added Nordquist. “I’m so thankful to the GoTab team for lending their innovative technology to make the 2022 Craft Beer Fest a fantastic experience for all.”

GoTab went above and beyond to create an incredible space for our brewers to mingle, enjoy some respite from the event and easily have access to delicious food and beers. I’m so grateful for GoTab’s fantastic customer service, which truly set our team up for an amazingly successful Craft Beer Fest.

–Sean Nordquist, Florida Brewers Guild Executive Director 

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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