Best Practices

Food Hall Technology Upgrades

Best Technology Upgrades For Food Halls

As technology changes, food halls need to stay up-to-date. Long lines for ordering and payment can frustrate customers and hurt your sales.So, how do you modernize your food hall? Implementing food hall technology upgrades just might be your answer.Cloud-based technology provides opportunities for streamlining every part of the customer experience—from perusing the dining concepts to placing an order to settling up the check. When you leverage customers’ smartphones instead of relying on cash registers, you can expect shorter lines, happier customers, a germ-free environment, and an increase in revenue.These technologies can make a food hall run more efficiently and effectively. Thinking it might be time for an upgrade? Read this guide to learn more about the best technology for your food hall.

#1 Digital Menus

Customers go to your food hall to explore a variety of different food concepts. While walking around the food court space is part of the fun, it can also be frustrating to navigate crowds and long lines to get even a glimpse of the most enticing menus.Switching from paper menus to digital menus provides a solution that’s also environmentally friendly and cost-effective.With a digital menu, customers can:

  • View all the dining concepts from one place—their phones
  • Stay up-to-date on items that are out-of-stock
  • See the latest promotions
  • Fully customize their order so that it fits their diet and tastes
  • Track the order from beginning to end

This restaurant tech is easy for any food court or dining hall to implement. You can also use digital menus to convey your food hall’s brand identity and voice. Link directly to your social media accounts and review pages to foster even deeper customer engagement!

#2 Custom QR Codes

Wondering how QR codes work in the restaurant industry? There are a variety of ways to create a digital menu—from designing a simple page for your website to building your own food hall app.But one solution stands out from the pack in terms of accessibility and cost: QR codes.You may have seen these black-and-white, square-shaped barcodes on flyers or on business cards. QR (quick response) codes can give customers access to touchless menus and promotional offers.Because they’re small, simple, and easily recognizable, they can be placed almost anywhere. For example, if QR codes are placed on tables, customers can arrive, snag a seat,browse the menu and order all from one place.Unsure of how this restaurant technology works?Most if not all smartphones come with the ability to scan QR codes. Customers can open their phone cameras and gain access to your digital menu on demand.With the right platform, customers can also call servers for help or get answers to their questions via their phones.A QR code gives customers full control over every aspect of their experience. Thanks to their versatility, these codes are becoming a popular way to help lower person-to-person contact without sacrificing quality customer service.

#3 Digital, Cloud-Based Ordering and Payment

QR codes aren’t just for menu browsing.They can also direct users to full-service platforms where they can place orders and make payments with their smartphones.There’s an obvious advantage to eliminating most of your cash registers (and the long lines that come with them). But the best part is that this cloud-based solution can easily integrate with your current business operations without requiring expensive machinery. Because your customer’s smartphones do most of the heavy lifting, the set-up process is quick and painless.Some benefits of this restaurant tech include:

  • Secure and encrypted contactless ordering and payment transactions
  • The ability to monitor, track, and organize business logistics and data
  • A personalized customer dining experience

With contactless ordering and payment, customers have the option to call for assistance from a server whenever they would like. If they prefer to pay using their digital wallet, they can. And if they prefer to pay in cash or with a credit card at the register, that’s an option as well.This technology gives customers the choice to adjust their experience to match their comfort levels, catering to every person's individual needs.

Safety and Security

Wondering how safe and secure digital payment transactions are?While the likelihood of a customer leaving their credit cards in the card reader is lowered, digital wallets and online payments come with their own set of risks and benefits.The good news is that these services all have security measures, like two-factor authentication, to protect a customer’s financial information.Plus, QR codes and contactless technology don’t store any customer data or information, further ensuring their financial safety. Platforms like GoTab also encrypt transactions to offer more security.

Modernize Your Point of Sale with GoTab

While food halls offer a potentially nostalgic experience similar to food courts, they’re also a hotbed of innovation—the testing ground for restaurant and beverage concepts from every corner of the culinary universe.Updating your service with modern technology can ensure that the customer experience matches the quality of the food you serve.GoTab’s contactless ordering and payment system uses innovative cloud-based technology to provide a seamless and personalized experience for your customers, from viewing the menu to closing their tabs. They’ll value a service that adapts to their needs and offers secure, contactless solutions.If you’re interested in knowing more about our solutions for food halls, try our system out for yourself and schedule a demo today.Sources: 

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo