GoTab Announces the Launch of its Self-Ordering Kiosk

ARLINGTON, Va. – September 13, 2023 – GoTab, a leading hospitality commerce platform, today announced the launch of its Self-Ordering Kiosk designed to significantly enhance the guest experience while helping staff work more efficiently. 

Built for high-volume venues with limited staff, the GoTab Self-Ordering Kiosk enables guests to independently browse, place orders and submit payment through one, easy-to-use interface, eliminating long lines and ultimately simplifying the dine-in experience. Whether it's one brand or multiple businesses running out of the same location, guests can start new orders, customizing and modifying items based on preference, and pay directly at the Kiosk with any accepted method of payment, including credit and debit cards, mobile wallets, gift cards and more. Once processed, orders are routed to the kitchen and/or their respective merchants for fulfillment, and guests are alerted via text when and where their order is ready for pick-up. This one-stop commerce experience empowers guests to take care of their own orders, so staff can focus on delivering quality items and premium hospitality. 

“Our Self-Ordering Kiosk was designed with high-volume establishments, such as food halls, quick-service restaurants, breweries and eatertainment venues in mind, as we continue to identify ways to improve the dine-in experience for guests, while simplifying the ordering and payment process for operators. With our Kiosk, guests have complete control of their own ordering experience, customizing items exactly how they want them, reducing errors and increasing the likelihood for up-sells through visibility into additional items that may not have been recommended by a server. It’s an instant game-changer for hospitality venues aiming to reduce operating costs, increase speed of service and order accuracy and deliver unmatched convenience even during their busiest times.”

Tim McLaughlin, Co-Founder & CEO at GoTab.

The GoTab Self-Ordering Kiosk integrates seamlessly with GoTab’s suite of differentiated solutions, including the GoTab POS and KDS, ensuring that staff receive accurate, timely orders to fulfill each check quickly and without error. Its small physical footprint, customizable menus and modifiers, real-time menu updates, and unique SMS communication make the GoTab Self-Ordering Kiosk the perfect addition to high-volume venues of any sort.

To learn more about GoTab and its Self-Ordering Kiosks, please visit, request a demo at or stop by Booth #265 at FSTEC on September 13-15.

About GoTab, Inc.

GoTab, Inc., a Hospitality Commerce Platform, is helping all sizes of restaurants, breweries, bars, food halls, hotels, resorts, and other venues run lean, profitable operations while making guests even more satisfied. The platform includes a sophisticated point-of-sale (POS) or can optionally integrate with other popular POS and property management (PMS) systems. GoTab allows patrons to order and pay via staff on the POS, on a kiosk, or using their own mobile devices, according to guest preference and venue operating model(s). Tightly integrated kitchen displays (KDS) and bidirectional messaging are then used for highly optimized operations and delivery. Guests never need to download a mobile app or use a password. In addition to typical on- and off-premises sales, GoTab enables eCommerce, memberships, subscriptions, and deeply integrates with event, reservation, and ticketing systems. Founded in 2016, GoTab processes over $500M in gross merchandise value (GMV) annually with operations across 39 U.S. states, Canada and growing and is PCI DSS Level 1. For more information, consult our media kit, request a demo or learn more at


Madison McGillicuddy

(203) 268-8269

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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