Case Studies

Blue Plate Modernizes Catering Services

Offering easy and seamless online ordering for drop-off catering orders

After 39 years in business and a robust reputation in and around Chicago, Blue Plate Catering felt the need to embrace technology as workers started to slowly return to the office. Seeking the perfect solution to remain competitive and launch online ordering for its corporate catering drop-off services, the renowned caterer found in GoTab the ideal partner to build further growth and modernize its operations.

An Attentive, Dedicated Customer service Team

As the pandemic had inevitably diminished the in-house team at Blue Plate Catering, GoTab’s onboarding and customer service team stepped up to the plate and quickly established itself as an extension of the team. From rapidly completing a much-needed integration with Blue Plate Catering’s existing system to quickly answering the team’s needs and creating custom functionalities tailored to their operations, GoTab set up the eminent caterer with all the tools needed to find success through a modernized ordering process. Even today, the team continues to offer a dedicated and custom onboarding process for new employees at Blue Plate Catering.

"At some point, our administrative team was a team of one, and, knowing that I could rely on my dedicated GoTab representatives for any online ordering needs, it felt like they were part of my team and I had constant support from them".

Teryl Thurman, Director of Delivery Sales for Blue Plate Catering

Innovative Menu Features, Custom Functionalities

With GoTab’s help, Blue Plate Catering set up online ordering on its website, as well as for its large contracted accounts, instantly benefitting from the innovative menu features provided by the cloud-based solution. While the Blue Plate Catering general menu was available for online ordering directly on the caterer’s website, custom menus were created for each contracted account. With GoTab, the team has the tools to seamlessly and easily update all menus, add imagery and set up custom pricing for each customer. Tailored functionalities were created to adjust GoTab’s capabilities to better serve Blue Plate Catering: the team built in order minimums, set up a cut-off time for next day orders, and even leveraged the existing zone features to create various delivery zones with corresponding delivery fees. GoTab’s two-way text communications came in handy to update customers on delivery issues or delays, while online ordering virtually eliminated ordering mistakes, delivery snafus or invoicing challenges.

Alleviating Admin Tasks And Bringing Cost Efficiency

With online ordering via GoTab fully set up, the team is spending considerably less time on the phone to take or discuss orders with customers, freeing up their time to ensure customer satisfaction. Meanwhile, many customers have fully embraced online ordering of catering orders, appreciating GoTab’s flexible, easy-to-navigate interface and convenient features such as easy reordering. The Blue Plate Catering team also noticed that many online orders come through after 5pm (outside office hours for the administrative team), which means that GoTab allows them to capture that business and avoid missing out on these catering order opportunities. With GoTab’s reporting features, they are able to streamline menus,  better forecast their needs and optimize inventory.

"With GoTab, we have a macro perspective on what sells well and what menu offerings need to be adjusted. We are able to forecast better, be cost-efficient, and ultimately switch our menus to feature kitchen-driven selections instead of customer-driven selections".

Teryl Thurman

GoTab also makes invoicing and marketing easier and less time-consuming: the team can create and disseminate discounts faster, update monthly specials and holiday-themed offerings, and communicate with guests directly through some of the built-in marketing tools within the GoTab platform. 

Expanding The Use Of GoTab Beyond Corporate Catering

Beyond its corporate catering drop-off services, Blue Plate frequently gets asked by corporate clients to provide food and beverage offerings at large events, such as the annual Shamrock Shuffle or summer sailing races. The team is able to utilize GoTab’s technology to take orders via handheld tablets directly at events or set up online pre-ordering options for F&B pick-up for race participants. They are working closely with GoTab on new, enhanced features that will launch in the coming months, which will allow Blue Plate Catering to continue to compete with large corporate catering providers and, ultimately, further expand revenue.

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo