News & Press

Improved Loyalty and Influencer Features

Giving operators more tools to create personalized guest experiences, reward top guests or increase repeat business

Arlington, VA, November 30, 2021 – Next-generation restaurant commerce platform GoTab continues to enhance features designed to help operators put hospitality first. As the holiday season approaches and hospitality operators prepare for winter business, the cloud-based solution is rolling out a new GoTab WordPress plugin for additional flexibility and new capabilities that leverage aggregated customer behavior data. Operators can now use this data to boost loyalty, create special offers, increase word of mouth marketing, and entice guests for repeat business.

A True Restaurant Commerce Platform

Unlike other systems, GoTab allows operators to capture data from each guest’s preferences and build upon each guest’s ordering history to create loyalty programs and better market their brand to patrons. This provides an opportunity to further enhance guest relationships, elevate their dining experience, and connect with them even beyond their visit. 

“The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant - let's say you have a table of four, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes for opted-in guests. With GoTab, operators have access to all four diners’ ordering details. So we provide an operator with exponentially more first-party data,” said GoTab CEO Tim McLaughlin.

Building Loyalty through Special Offers, Coupons & Discounts

With access to opted-in first-party data and aggregated customer behavior details, operators are able to tailor their offerings and use marketing tools to engage with guests. They can easily identify diners’ profiles - from first-time guests to frequent visitors, lunch regulars to high-spending dinner patrons - and create special offers for each segment. For instance, they can entice first-time visitors to come back with a coupon or complimentary item(s). Operators can also create special discounts or complimentary menu items for regulars and share these offers directly to them via email/text, push notifications through the platform, and more.

Creating Personalized Offers for Influential Guests

Thanks to GoTab’s distinctive segmenting features, hospitality operators can also enlist their most loyal customers to spread the word about their favorite spot and create custom, secret menus for them to share with their friends and network. Each segment can be attached to a special menu, or a special promotion or discounted items, and guests are then invited to benefit from these curated offerings through a special link or QR code. 

For instance, a brewery can create a special beer pairing menu for their top customer(s), who can then invite friends and family to order directly from the special menu via a dedicated code they enter through the GoTab platform. Beyond loyal customers, this feature can be used to target local food or lifestyle influencers who can then entice their own network to visit the restaurant, brewery, bar, hotel, or event venue, and experience the special offerings created specifically for them.

New GoTab WordPress Plugin for Maximum Flexibility

As GoTab continues to adapt and improve its distinctive features to align with operators’ evolving needs, the team recently built and unveiled a GoTab WordPress plugin that allows operators to publish a digital version of their menu to their WordPress site. The plugin was designed to provide a flexible and easy-to-implement solution for those who are not yet ready for full contactless ordering features but want to provide customers with an easily accessible digital menu that can be updated seamlessly.

With these features, GoTab provides operators with more ways to introduce their offerings to new and returning guests, from online ordering, all-in-one POS and contactless dine-in in a single platform, to  easy-to-use tools to help reward and retain top patrons. Request a demo or contact us to learn more today.

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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