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GoTab Launches Advanced Pricing Rules Engine for Streamlined Menu Management and Enhanced Price Transparency

Arlington, Va. — January 7, 2025 — GoTab, a trailblazer in hospitality commerce, has unveiled its latest innovation: a powerful Pricing Rules Engine that is set to transform how hospitality operators manage their menus and engage with guests. This advanced functionality empowers operators to customize menu pricing in real time, automate service charges, and apply discounts seamlessly—ushering in a new era of pricing transparency and operational efficiency for restaurants, bars, and other hospitality venues.

Arlington, Va. — January 7, 2025 — GoTab, a trailblazer in hospitality commerce, has unveiled its latest innovation: a powerful Pricing Rules Engine that is set to transform how hospitality operators manage their menus and engage with guests. This advanced functionality empowers operators to customize menu pricing in real time, automate service charges, and apply discounts seamlessly—ushering in a new era of pricing transparency and operational efficiency for restaurants, bars, and other hospitality venues.

This cutting-edge tool arrives at a critical moment for operators navigating evolving consumer expectations and compliance requirements, including Minnesota’s new price transparency law. The Pricing Rules Engine ensures businesses stay compliant while providing a more seamless and trustworthy experience for guests.

“We’re thrilled to introduce this powerful tool to GoTab’s suite of features,” said Daryoush Mansouri, GoTab Chief Technology Officer. “Our goal is to make pricing management as seamless as possible for operators while enhancing the guest experience. With pricing rules, operators can automate many aspects of their pricing strategy—whether that’s simplifying service charges, or offering real-time promotions. We’re excited to help our partners stay ahead of industry trends and improve the customer experience.”

Key Features of GoTab's New Pricing Rules Engine:

  • Customizable Pricing Adjustments: Operators can set specific pricing rules based on product, category, menu, and even time of day. This provides the ability to adapt pricing to different scenarios—whether it’s happy hour specials, peak pricing during busy hours, or seasonal promotions.

  • Automated Service Charges: With the pricing rules engine, GoTab enables operators to seamlessly integrate service charges into menu prices. For example, if an operator wants to include a 20% service charge on an item like cheese curds ($14), the customer will see the new price of $16.80 without the need for an additional line item. This creates a cleaner, more transparent experience for guests.

  • Flexible Pricing Adjustments: Operators can set price increases or decreases by percentage or a fixed amount. They can also round prices to the nearest dollar, 50 cents, or even 99 cents, providing greater flexibility in menu pricing and simplifying pricing management.

  • Discounts and Promotions: The pricing engine can also apply discounts, such as a 10% reduction for happy hour or promotional pricing. Discounts are shown directly on the menu, eliminating the need for customers to see the original price and a separate discount at checkout.

  • Compliance with Minnesota’s Price Transparency Law: GoTab's new pricing rules engine is designed to support operators in Minnesota as they prepare for the state’s price transparency law, which went into effect on January 1, 2025. This law requires certain charges, like service fees, to be included in the price shown to customers. GoTab's feature helps operators meet this requirement by integrating charges directly into menu prices.
  • With GoTab's new pricing rules engine, transparency is at the forefront of every transaction. Guests will always be fully informed of any charges affecting their bill. On the customer-facing device (CFD), they can easily view any applicable fees, ensuring there are no surprises at checkout. The printed receipt also clearly displays the service charge, providing guests with a comprehensive breakdown of their charges. GoTab makes it simple for operators to customize and disclose these fees, ensuring clarity and compliance at every touchpoint where guests interact with payments or receipts.

A New Era of Pricing Transparency

This new feature is especially timely, as it supports Minnesota's Price Transparency Law, which mandates that service charges and other fees be included in the menu price rather than disclosed separately at checkout. GoTab's pricing rules engine allows operators to comply with these regulations easily, while also improving their ability to control pricing in ways that increase operational efficiency and customer satisfaction.

The new pricing rules engine is available to all GoTab operators, with specific emphasis on helping Minnesota businesses adapt to new regulations. 

As GoTab enters 2025, the company reflects on a year of significant achievements and looks forward to building on this momentum. In 2024, GoTab was recognized as one of the fastest-growing companies in North America, ranking No. 448 on the Deloitte Technology Fast 500™ with a 238% year-over-year revenue growth.

Additionally, GoTab's POS system received multiple "Best of" category badges from Gartner Digital Markets brands, including Capterra, Software Advice, and GetApp, highlighting its commitment to delivering top-tier solutions for the hospitality industry.

As GoTab continues to innovate and adapt to the evolving needs of the hospitality industry, it remains steadfast in its mission to empower operators with the tools they need to streamline operations, enhance guest experiences, and thrive in a competitive industry. The entertainment commerce platform puts guests at the heart of every interaction.

About GoTab

GoTab empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experiences while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $500 million annually in gross merchandise value (GMV) and operating across 39 U.S. states and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more.

For more information about GoTab and its new pricing rules engine, visit https://gotab.com.

Press Contact: Patricia Mejia Marketing Officer, 202-919-6877

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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