GoTab Launches Reseller Partner Program

Arlington, VA, December 16, 2021GoTab, a leader in restaurant commerce technology, has unveiled a Reseller Partner Program, a partnership model built around enabling and supporting third-party reseller companies. This new program is designed to help pave the way for the restaurant industry’s digital transformation by providing clients with a platform that makes ordering easier, increases customer revenue, reduces costs, and streamlines customer feedback.

Founded in 2016, GoTab made a bet to bring ecommerce technology to in-venue hospitality operators. It was built to enable large- and mid-sized restaurants, breweries, bars, hotels & other venues to run lean, profitable operations while making guests more satisfied. GoTab’s innovative platform, often referred to as an “on-demand” solution, enables a consumer to drive their desired experience when visiting their favorite hospitality venue. From a cloud-based point of sale platform, proprietary kitchen display systems, and online meal ordering solution to GoTab’s well known QR code ordering platform, GoTab captures all revenue streams for omnicommerce hospitality operators.

“While GoTab’s Reseller Partner Program is new, the company has had a deep, and long belief in partnerships,” said Tim McLaughlin, Co-Founder and CEO of GoTab. “Our integrations with best-in-class technology solutions for inventory management, reservations, scheduling and payroll have proven that GoTab can deliver a superior experience, strengthened even further by our partner model.”

“GoTab’s Partner Program was built with flexibility in mind,” stated Jake West, GoTab’s VP of Partnerships. “We tailor our sales and support model to meet the needs of our partners. Whether a partner wishes to control the entire customer experience, or hand off a customer to GoTab to manage the customer journeys, our focus is on adding value for our partners.”

“GoTab is a true partner in every sense of the word,” explained Gavin McLeod, Co-Founder of Texas-based “From a streamlined onboarding model to a team built to support our company, we’ve had nothing but success with GoTab. A clear example of that is Fort Worth upscale food hall Crockett Hall. Recently they adopted GoTab with our team’s guidance, prompting customers to access each food vendor’s offerings via a single QR code. Customers can order, pay or build a running tab, all through an easy contactless ordering process. GoTab technology settles funds to each operator, via one transaction. It also supports in-app text messaging, so customers can be alerted when their food is ready for pick-up, or when a food runner is coming to deliver food to their table.”

For more information about GoTab’s Reseller Partner Program or to inquire about becoming a GoTab partner, please visit

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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