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GoTab Unveils Bespoke GoTab: A Dedicated New Platform for Crafting Unique Guest Experiences

GoTab, a leader in restaurant technology, is excited to announce the launch of Bespoke GoTab, a dynamic new platform dedicated to empowering hospitality innovators to create exceptional guest experiences on their own terms.

GoTab Unveils Bespoke GoTab: A Dedicated New Platform for Crafting Unique Guest Experiences

ARLINGTON, Va. September 17, 2024 — GoTab, a leader in restaurant technology, is excited to announce the launch of Bespoke GoTab, a dynamic new platform dedicated to empowering hospitality innovators to create exceptional guest experiences on their own terms. While affiliated with GoTab, Bespoke GoTab stands apart as a unique platform that enables designers and developers to create and enhance guest interactions by leveraging the GoTab platform in a fully embedded or white labeled capacity.

"Bespoke GoTab started with our realization that GoTab components were already being adapted in unique ways that we had not foreseen in its creation. It's a launchpad for hospitality brands eager to differentiate themselves in a competitive market and we are trying to make that easier," says Tim McLaughlin, CEO and co-founder of GoTab. “Bespoke GoTab gives hospitality operators the tools and resources to create these bespoke experiences. This extended platform is a game-changer for businesses looking to innovate freely and elevate their guest engagement.”

Since 2021, brands and integrated partners have used GoTab's open API (available at docs.gotab.io) to develop smooth and essential integrations, resulting in enhanced revenue and improved experiences for guests. With the launch of Bespoke GoTab, innovators, creators, and operators can now access the GoTab API to build customized guest experiences, even outside the GoTab POS system.

Speed Time to Market with Bespoke GoTab

Bespoke GoTab accelerates the deployment of customized ordering and payment solutions, enabling businesses to quickly adapt to market demands. With over 130 integrations and delivering over 1 billion guest experiences, the platform supports a wide range of hospitality settings, from restaurants, retailers, and bars to hotels and food halls. Uniquely GoTab also is used to operate theaters, festivals, venues, rentals, gaming centers, and much more with integrated identity, access, and payments.

Equipped for NFC, QR, and RFID solutions, and offering self-service, contactless, and hybrid models, Bespoke GoTab addresses diverse guest experience challenges with a flexible, developer-friendly API compatible across Windows, iOS, and Android platforms. Dedicated developer support and comprehensive resources ensure seamless implementation from start to finish.

“At GoTab, we firmly believe that tailored experiences are at the heart of hospitality, encompassing physical, digital, and emotional elements envisioned by their creators,” explains McLaughlin. “The GoTab API is used across hundreds of integrations and various industries, from movie theaters to gaming centers, and we offer developer assistance and resources to streamline the planning, testing and launch phases. Now, with Bespoke GoTab, we’re extending these resources and assistance to hospitality brands that are eager to enhance their guest experience independently.”

Bespoke GoTab’s independence from the GoTab POS system marks a significant development, enabling greater collaboration and integration with a variety of other technologies and systems. This flexibility allows businesses to adopt a holistic approach to their operations, choosing the best tools to meet their unique objectives. Additionally, the platform is user-friendly, offering easy navigation and implementation of its tools, which ensures a smooth transition for those looking to innovate without being restricted to a single system.

A Developer-Friendly Place to Craft Distinctive Guest Experiences

At the heart of Bespoke GoTab is the understanding that the landscape of guest experience is constantly evolving, driven by changing consumer expectations and technological advancements. Bespoke GoTab provides a comprehensive suite of tools that can be utilized to design and refine guest experiences, regardless of whether companies are currently employing the GoTab Point of Sale (POS) system.

Bespoke GoTab's independent platform represents a significant advancement in the quest to elevate guest experiences, providing a collaborative environment where creativity, technology, and operational excellence can converge to meet the diverse needs of today's hospitality landscape. This means operators can easily adapt GoTab’s innovative system to fit their specific needs, whether it’s building custom ordering screens that reflect their unique menu and ambiance, integrating loyalty rewards that keep customers coming back, or connecting with other software they already use to streamline operations.

To learn more about Bespoke GoTab and request a demo, please visit https://bespoke.gotab.com.

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About GoTab, Inc.

The GoTab platform is more than a point-of-sale (POS) system. GoTab helps restaurants, breweries, food halls, hotels, and other venues improve the guest experience and address substantial inefficiencies that continue to plague the hospitality and retail industry. Featuring a sophisticated POS that can optionally integrate with other popular POS and property management systems (PMS), GoTab also includes a robust bar and kitchen display system (KDS) and integrated Self-Ordering Kiosk with integrated two-way messaging to optimize operations and delivery. GoTab’s platform empowers every guest and staff member to make the most sensible, convenient choices for their scenario while maintaining appropriate controls.

GoTab creates measurable benefits for its operators, driving increased spend while reducing operating costs. GoTab operators’ guest spend per labor hour (SPLH) of $83 is 84% above the industry median. Moreover, GoTab operators spend an average of 14% less on labor than standard industry benchmarks typically adding an additional 4% to the bottom line.

Founded in 2016, GoTab has delivered over 1 billion guest experiences with operations across 46 U.S. states & territories, Canada and growing. For more information, consult our media kit, request a demo or learn more at https://gotab.com/.

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Contact:

Patricia Mejia

marketing@gotab.io

202-919-6877

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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