Multi-Merchant Ordering & Payment for Sports Venues

Bringing new capabilities to diverse arenas, stadiums, courses and race tracks

Arlington, VA, October 19, 2021 – Next-generation restaurant commerce platform GoTab is now bringing hospitality-forward experiences to sports venues around the country, lending its innovative contactless ordering and payment capabilities to stadiums, arenas, golf courses and race tracks. With a fast, cost-efficient and seamless deployment, as well as unique omnichannel ordering features, GoTab is well-equipped to serve venues boasting large footprints and multiple food vendors.

One Common Multi-Merchant Ordering Process for a Seamless Guest Experience

Sports venues are often home to a wide variety of vendors, prompting guests to rush and line up at multiple concession stands to place their orders. With GoTab’s smart technology and unique tab features, guests can benefit from an easy and seamless omnichannel ordering experience, allowing customers to order different food from different vendors from their phone in one transaction. Whether enjoying a game, race, golf tournament, massive food market or placing sports bets, guests can use QR code ordering and navigate all the food options at the venue on a single platform powered by GoTab. Gests simply scan a QR code, which enables them to open a tab, which can easily be shared with friends. In just a few minutes and with no app download needed, they can grab (or receive at their seat) their food and drinks. Long lines are eliminated, guests have a consistent way to order regardless of the vendor they choose, orders are more precise and reach guests faster. On the back end, the entire menu is managed from a central GoTab manager dashboard that each hospitality merchant can easily access and update in real time.

GoTab’s multi-merchant ordering capabilities proved particularly helpful at Santa Anita Park when the venue hosted 626 Night Market, a large-scale open air market featuring 250+ vendors and up to 100,000 attendees per 3-day weekend. 

A Versatile Platform for Hospitality-Forward Experiences

The versatility of GoTab’s technology allows sports venues to provide an elevated experience from a service perspective. A perfect example of that is Ridgewells relying on GoTab to support corporate hospitality programs at the U.S. Open and U.S. Senior Open over the past two years. With GoTab, the highly celebrated caterer was able to offer restaurant-style, in-seat service in addition to in-venue walk-up and grab & go options. GoTab’s POS came in handy at the 2020 and 2021 championships as in-seat ordering remained popular among corporate guests, with customers seeking a hybrid dining experience - consulting menus on their phone but preferring to order via a server. GoTab’s technology allowed the Ridgewells team to handle high-volume ordering in upgraded spaces, which welcomed thousands of guests per day. With GoTab’s ability to offer customizable menus, easily adapt and adjust to each unique kitchen layout, and batch and re-sequence orders automatically for expedited delivery, the Ridgewells team was able to provide superlative hospitality to corporate clients, players, caddies, support staff and members.

Seamless Menu Management

With GoTab’s master menu management features, sports venues can use a common platform for multiple food and beverage vendors. They can also offer hybrid ordering models, giving customers the option to select delivery to a particular seat, box or club lounge within the venue, pick-up or counter-serve. Thanks to GoTab’s unique zone capabilities and dynamic item routing, food runners know exactly when and where to deliver the food and beverage items, providing customers with fast and reliable service. Those hybrid ordering models are on full display at the full-service Caesars Sportsbook at Capital One Arena, a unique space where sports fans can place bets in person, on a kiosk or on their phone, all the while enjoying an elevated hospitality experience by ordering food via GoTab on their mobile device.

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here or learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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