How Coffee Shops Can Embrace Personalization and Customization for Gen Z
In today's rapidly evolving coffee culture, Gen Z customers are driving change and setting new trends. Raised in a digital world, these tech-savvy individuals seek personalized and meaningful experiences that reflect their preferences and values. Coffee shops aiming to attract and retain Gen Z customers need to focus on personalization and customization to stand out.
In today's rapidly evolving coffee culture, Gen Z customers are driving change and setting new trends. Raised in a digital world, these tech-savvy individuals seek personalized and meaningful experiences that reflect their preferences and values. Coffee shops aiming to attract and retain Gen Z customers need to focus on personalization and customization to stand out.
Meeting the Demand for Convenience
With a strong preference for convenience, Gen Z expects quick and efficient service. GoTab's cutting-edge Coffee Shop POS can help coffee shops meet these demands through seamless integration of self-ordering kiosks, online/mobile ordering, and guest-centric features. These innovations create a personalized experience that resonates with Gen Z.
Personalizing the Coffee Experience
Customization is essential to appealing to young coffee enthusiasts. GoTab's self-ordering kiosks allow customers to craft their perfect drinks by choosing specific ingredients, portion sizes, and add-ons. This user-friendly interface empowers customers to personalize their orders, enhancing their overall experience.
In addition, GoTab's online and mobile ordering capabilities make it easy for Gen Z customers to browse menus and customize orders from their smartphones. This convenience ensures a tailored coffee experience, whether they are in the shop or on the go.
Enhancing Group Orders
GoTab’s shared tabs feature is particularly appealing for social outings. It allows groups to order, split, and settle checks on their own devices, making it easy and enjoyable to dine together. This feature also facilitates seamless transitions between employee-run POS checkouts and guest-initiated orders, enhancing service efficiency.
Engaging Gen Z Customers
GoTab's guest-centric engagement features enable coffee shops to build lasting relationships with Gen Z customers. By offering customized promotions, rewards, and personalized recommendations, coffee shops can create a sense of exclusivity and loyalty. Special offers such as student discounts, promotions for university events, and exam season deals cater to the busy schedules of Gen Z.
Furthermore, GoTab's data analytics provide insights into individual ordering patterns, helping coffee shops understand their customers better and adjust their offerings accordingly. Demonstrating a commitment to each guest's preferences fosters an emotional connection that encourages repeat visits.
Conclusion
To captivate Gen Z customers, coffee shops must prioritize personalization and customization. By leveraging GoTab's self-ordering kiosks, online/mobile ordering, and guest-centric features, coffee shops can create unique and memorable experiences that align with the values and preferences of this tech-savvy generation.
As the coffee industry continues to evolve, those who adapt to the needs of Gen Z will thrive. With GoTab's Coffee Shop POS and a focus on enhancing the customer experience, coffee shops can successfully attract and retain the next generation of coffee lovers.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
.webp)
